Editorial Board   Guest Author

Ms. Setzermann

Kimberly Setzermann

Co-Founder, Pure Strategic Solutions

Kimberly Setzermann is the co-founder of Pure Strategic Solutions, a fresh and young hospitality consulting company with a focus on creating profit driven innovations in Spa and F&B concept development. By utilizing her education in global wellness practices, each project strives to integrate a local culture's authentic indigenous beliefs in medicine into more common and universally accepted products and therapies. Ms. Setzermann is currently based in Africa, devising the expansion of rooms and the implementation of spa facilities for an upscale safari lodge in Arusha, Tanzania, while simultaneously streamlining lodge operations by holding the position as General Manager. Ms. Setzermann holds a Master Degree in Hospitality from Ecole hotelière de Lausanne (EHL), as well as certifications in Neuromuscular Massage Therapy (Colorado Institute of Massage Therapy), Yoga Instruction (Yoga Center of Minneapolis), and Nutritional Health Counseling (Institute for Integrative Nutrition). Ms. Setzermann's passion to study the current usage of traditional medicines have taken her to live in Japan, India, Taiwan, Turkey, Costa Rica, the Netherlands, and Switzerland. Kimberly has worked in a private practice as a Wellness Consultant in New York City, devising six-month total health programs for clients with measurable results. Ms. Setzermann has contributed as a writer and speaker for the Global Spa Summit in Istanbul, Turkey and is currently the on the board of directors for the Hotel Association Tanzania (HAT). Her enthusiasm has led her to enjoy experiences working within education at EHL as a guest speaker and coach for students that share a similar passion for the spa industry.

Ms. Setzermann can be contacted at 255-0-78-386-9027 or kimberly@missionpure.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.