Editorial Board   Guest Author

Ms. Wolski

Leslie Wolski

President, Wolski Spa Consulting

With more than two decades in the spa industry, veteran Leslie Wolski brings a wealth of experience to her clients as a Spa Operations Consultant. Most recently, Ms. Wolski was the Spa Director at Villagio Inn & Spa, overseeing the daily operations for the luxurious 13,000-square-foot Spa Villagio and its staff of seventy-five massage therapists, estheticians, concierge and spa attendants, Ms. Wolski was directly involved in the design and development of the Spa Villagio project. Spa Villagio was recognized as a top resort spa by both Conde Nast and Travel and Leisure. Ms. Wolski has worked as a spa consultant to nationally-recognized full service spas and clubs nationwide. Her clients have included such notables as: The Houstonian in Texas; Ventana Resort & Spa in Big Sur, California; The Mayacama Club in Sonoma County, California; The Fairmont Sonoma Mission Inn & Spa in Sonoma, California; Turnberry Ocean Colony in Sunny Isles, Florida; and The Spa at the Hilton Cancun Resort, in Cancun, Mexico. Previously, Ms. Wolski worked as spa operations manager and then spa director, serving on the executive committee of the well known Sonoma Mission Inn & Spa in Sonoma, California. In her capacity with the hotel, Ms. Wolski oversaw the resort's multi-million dollar spa upgrade and renovation, opening the new Sonoma Mission Inn Spa in 1999 to rave reviews. Boasting a passion for spa education, Ms. Wolski is an accomplished author of SPA - Refreshing Rituals for Body and Soul which was published in 2002 for The Body Shop. The book focused on how to care for yourself with simple treatments from around the globe that cleanse, relax and revitalize the body and spirit. Ms. Wolski is a former executive committee member of the International Spa Association (ISPA) board of directors, an instructor at The San Francisco Institute of Esthetics and Cosmetology in San Francisco, as well as, being a contributing writer to ISPA's Pulse Magazine and SKIN INC. Magazine. Ms. Wolski also serves as a spa industry speaker. She holds a Bachelor of Arts Degree in Communications Studies, where she graduated with Cum Laude from California State University, Sonoma. The Santa Rosa, California resident is married with three children and enjoys spending time with family and training for triathlons in her spare time.

Ms. Wolski can be contacted at 707-953-2202 or lwolski@sonic.net

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.