Editorial Board   

Mr. Dauner

Bob Dauner

Vice President, Sales & Business Development, BeDynamic, Inc

Bob Dauner is a highly skilled and broadly experienced sales and marketing strategist, team leader and relationship sales tactician with over 30 years experience in the hospitality, travel and enterprise software industries. Mr. Dauner specializes in strategic sales system/organization design, resource deployment modeling and compensation, recognition, reward systems design and implementation. He assists companies in designing, building-out, assessing, and or/realigning their sales organizations to improve results from field sales, channel sales, regional/national sales, and telemarketing/telesales. With a sharp focus upon target account solution selling and measurable accountabilities, Mr. Dauner builds high performing sales organizations and mentors senior sales executives to maximize top-line revenues and drive profitability. Mr. Dauner began his career as a professional educator, but left the profession to pursue his passion for travel. He embarked on his 20 year career in hotel industry sales and marketing with a position with Hyatt in Hawaii. Mr. Dauner's hospitality industry career has spanned a broad range of progressively responsible sales and marketing leadership positions from on-property assignments to regional, national and global responsibilities with Hyatt and Westin/Starwood Hotels & Resorts. In addition, he has served in a destination sales and marketing executive leadership role with the San Jose (California) Convention & Visitors Bureau. Leveraging his hospitality industry insights and experience integrating people, process and technology to maximize organizational results, Mr. Dauner also provided thought leadership, practice direction and key account sales management in the Customer Relationship Management consulting practice of a $700mm strategic applications consultancy, Cambridge Technology Partners. As an independent consultant, Bob has also provided sales and marketing expertise to early stage companies in the fields of travel services, content management and integrated real estate facility management software solutions. Mr. Dauner graduated with a Bachelor of Arts degree in English Literature and a Master of Arts in Teaching (secondary education) degree from Beloit College in Beloit, Wisconsin. He has received training certification in numerous hospitality and consulting industry sales and marketing program curricula and earned his professional "stripes" in the field.

Mr. Dauner can be contacted at 408-358-8603 or bobd@bedynamic.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.