Editorial Board   

Mr. Dauner

Bob Dauner

Vice President, Sales & Business Development, BeDynamic, Inc

Bob Dauner is a highly skilled and broadly experienced sales and marketing strategist, team leader and relationship sales tactician with over 30 years experience in the hospitality, travel and enterprise software industries. Mr. Dauner specializes in strategic sales system/organization design, resource deployment modeling and compensation, recognition, reward systems design and implementation. He assists companies in designing, building-out, assessing, and or/realigning their sales organizations to improve results from field sales, channel sales, regional/national sales, and telemarketing/telesales. With a sharp focus upon target account solution selling and measurable accountabilities, Mr. Dauner builds high performing sales organizations and mentors senior sales executives to maximize top-line revenues and drive profitability. Mr. Dauner began his career as a professional educator, but left the profession to pursue his passion for travel. He embarked on his 20 year career in hotel industry sales and marketing with a position with Hyatt in Hawaii. Mr. Dauner's hospitality industry career has spanned a broad range of progressively responsible sales and marketing leadership positions from on-property assignments to regional, national and global responsibilities with Hyatt and Westin/Starwood Hotels & Resorts. In addition, he has served in a destination sales and marketing executive leadership role with the San Jose (California) Convention & Visitors Bureau. Leveraging his hospitality industry insights and experience integrating people, process and technology to maximize organizational results, Mr. Dauner also provided thought leadership, practice direction and key account sales management in the Customer Relationship Management consulting practice of a $700mm strategic applications consultancy, Cambridge Technology Partners. As an independent consultant, Bob has also provided sales and marketing expertise to early stage companies in the fields of travel services, content management and integrated real estate facility management software solutions. Mr. Dauner graduated with a Bachelor of Arts degree in English Literature and a Master of Arts in Teaching (secondary education) degree from Beloit College in Beloit, Wisconsin. He has received training certification in numerous hospitality and consulting industry sales and marketing program curricula and earned his professional "stripes" in the field.

Mr. Dauner can be contacted at 408-358-8603 or bobd@bedynamic.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.