Editorial Board   

Mr. Dauner

Bob Dauner

Vice President, Sales & Business Development, BeDynamic, Inc

Bob Dauner is a highly skilled and broadly experienced sales and marketing strategist, team leader and relationship sales tactician with over 30 years experience in the hospitality, travel and enterprise software industries. Mr. Dauner specializes in strategic sales system/organization design, resource deployment modeling and compensation, recognition, reward systems design and implementation. He assists companies in designing, building-out, assessing, and or/realigning their sales organizations to improve results from field sales, channel sales, regional/national sales, and telemarketing/telesales. With a sharp focus upon target account solution selling and measurable accountabilities, Mr. Dauner builds high performing sales organizations and mentors senior sales executives to maximize top-line revenues and drive profitability. Mr. Dauner began his career as a professional educator, but left the profession to pursue his passion for travel. He embarked on his 20 year career in hotel industry sales and marketing with a position with Hyatt in Hawaii. Mr. Dauner's hospitality industry career has spanned a broad range of progressively responsible sales and marketing leadership positions from on-property assignments to regional, national and global responsibilities with Hyatt and Westin/Starwood Hotels & Resorts. In addition, he has served in a destination sales and marketing executive leadership role with the San Jose (California) Convention & Visitors Bureau. Leveraging his hospitality industry insights and experience integrating people, process and technology to maximize organizational results, Mr. Dauner also provided thought leadership, practice direction and key account sales management in the Customer Relationship Management consulting practice of a $700mm strategic applications consultancy, Cambridge Technology Partners. As an independent consultant, Bob has also provided sales and marketing expertise to early stage companies in the fields of travel services, content management and integrated real estate facility management software solutions. Mr. Dauner graduated with a Bachelor of Arts degree in English Literature and a Master of Arts in Teaching (secondary education) degree from Beloit College in Beloit, Wisconsin. He has received training certification in numerous hospitality and consulting industry sales and marketing program curricula and earned his professional "stripes" in the field.

Mr. Dauner can be contacted at 408-358-8603 or bobd@bedynamic.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.