Editorial Board   Guest Author

Ms. Evans Parker

Deborah Evans Parker

Principal, Deborah Evans & Associates, LLC

Deborah Evans Parker is the founder and principal of Deborah Evans & Associates and has created and designed, developed, consulted, marketed and managed select destination, resort and day spas and salons throughout her career. With over twenty - five years of hands on spa experience and a proven track record. Ms. Evans is a dynamic visionary and recognized industry leader in planning, programming, marketing and public relations and successful management of hotel and spa operations. As a perpetual student, spa chef, licensed massage and spa therapist, author, educator and spa aficionado, Ms. Evans has developed a unique background and expertise in spa cuisine, massage and spa therapies, fitness and outdoor recreational programs and holistic health. Combined with expertise in strategic business development, branding and imaging, retail development and management, staff development and team dynamics and sales and service training. Ms. Evans is a highly sought after spa and salon consultant, providing expert advice to both new and existing spas. Seeing both a need and an opportunity, Deborah launched her new spa and salon distribution company in 2010 and now represents ten quality spa and salon brands in the national US market. Ms. Evans oversaw the development and repositioning of two leading destination spas, Lake Austin Spa Resort in Austin, Texas and Red Mountain Spa in St. George, Utah. Serving as General Manager of both of these "top ten" spas, Evans oversaw the re-tooling of "Bermuda Inn" to "Lake Austin" and "National Institute of Fitness" to "Red Mountain Spa". Sensing a need and an opportunity in the industry, Evans developed and conducted a spa management training program and founded her spa consulting business in 1995 and was selected to develop The Grand Floridian Spa at Disney World in Orlando, Florida as her initial project. As a spa industry expert, Ms. Evans has been interviewed and quoted in hundreds of publications and by most leading spa, health, and beauty and travel publications. Ms. Evans has served on The International Spa Association Board of Directors and Foundation Board. She currently serves as President of the Spa Consulting Chapter of the Institute of Management Consultants and is dedicated to setting ethical standards and certification for spa consultants. She is a member of the International Spa Association, The Institute of Management Consultants and The Manufacturer Agents National Association.

Ms. Evans Parker can be contacted at 901-221-8283 or deborah@devansassociates.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.