Editorial Board   Guest Author

Ms. Evans Parker

Deborah Evans Parker

Principal, Deborah Evans & Associates, LLC

Deborah Evans Parker is the founder and principal of Deborah Evans & Associates and has created and designed, developed, consulted, marketed and managed select destination, resort and day spas and salons throughout her career. With over twenty - five years of hands on spa experience and a proven track record. Ms. Evans is a dynamic visionary and recognized industry leader in planning, programming, marketing and public relations and successful management of hotel and spa operations. As a perpetual student, spa chef, licensed massage and spa therapist, author, educator and spa aficionado, Ms. Evans has developed a unique background and expertise in spa cuisine, massage and spa therapies, fitness and outdoor recreational programs and holistic health. Combined with expertise in strategic business development, branding and imaging, retail development and management, staff development and team dynamics and sales and service training. Ms. Evans is a highly sought after spa and salon consultant, providing expert advice to both new and existing spas. Seeing both a need and an opportunity, Deborah launched her new spa and salon distribution company in 2010 and now represents ten quality spa and salon brands in the national US market. Ms. Evans oversaw the development and repositioning of two leading destination spas, Lake Austin Spa Resort in Austin, Texas and Red Mountain Spa in St. George, Utah. Serving as General Manager of both of these "top ten" spas, Evans oversaw the re-tooling of "Bermuda Inn" to "Lake Austin" and "National Institute of Fitness" to "Red Mountain Spa". Sensing a need and an opportunity in the industry, Evans developed and conducted a spa management training program and founded her spa consulting business in 1995 and was selected to develop The Grand Floridian Spa at Disney World in Orlando, Florida as her initial project. As a spa industry expert, Ms. Evans has been interviewed and quoted in hundreds of publications and by most leading spa, health, and beauty and travel publications. Ms. Evans has served on The International Spa Association Board of Directors and Foundation Board. She currently serves as President of the Spa Consulting Chapter of the Institute of Management Consultants and is dedicated to setting ethical standards and certification for spa consultants. She is a member of the International Spa Association, The Institute of Management Consultants and The Manufacturer Agents National Association.

Ms. Evans Parker can be contacted at 901-221-8283 or deborah@devansassociates.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.