Editorial Board   Guest Author

Ms. Paston

Melissa Paston

Catering Sales Manager, The Kitano New York

Melissa Paston is catering sales manager for The Kitano New York Hotel's food and beverage operations and the hotel's new full-service restaurant and performance venue, JAZZ at KITANO. Paston brings 15 years of hotel catering sales experience to New York's only Japanese-owned, boutique property with an array of event and meetings capabilities that effortlessly blend gracious Japanese hospitality with one of New York City's most vibrant locations. MS. Paston, who began her career at The Kitano, returned to oversee the selling and planning of corporate meetings, social events, weddings and celebrations in the property's diverse function spaces. A graduate of the University of Pennsylvania, Paston took on her first role as catering sales manager at The Kitano in 1997 as a fitting combination for her interests in marketing, sales, culinary operations and customer service. She has also held positions at the W New York, W New York - The Court and Hilton Times Square.

Ms. Paston can be contacted at 212-885-7017 or mpaston@kitano.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.