Editorial Board   Guest Author

Ms. Paston

Melissa Paston

Catering Sales Manager, The Kitano New York

Melissa Paston is catering sales manager for The Kitano New York Hotel's food and beverage operations and the hotel's new full-service restaurant and performance venue, JAZZ at KITANO. Paston brings 15 years of hotel catering sales experience to New York's only Japanese-owned, boutique property with an array of event and meetings capabilities that effortlessly blend gracious Japanese hospitality with one of New York City's most vibrant locations. MS. Paston, who began her career at The Kitano, returned to oversee the selling and planning of corporate meetings, social events, weddings and celebrations in the property's diverse function spaces. A graduate of the University of Pennsylvania, Paston took on her first role as catering sales manager at The Kitano in 1997 as a fitting combination for her interests in marketing, sales, culinary operations and customer service. She has also held positions at the W New York, W New York - The Court and Hilton Times Square.

Ms. Paston can be contacted at 212-885-7017 or mpaston@kitano.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.