Editorial Board   Guest Author

Mr. Bottois

Olivier Bottois

Managing Director & COO, The Whiteface Lodge Resort & Spa

Olivier Bottois is managing director and chief operating officer of the 94-suite luxury resort The Whiteface Lodge Resort & Spa in Lake Placid, New York. A seasoned veteran of the hospitality industry with extensive management experience at luxury properties around the world, including 10 years with Four Seasons Hotels and Resorts, Bottois oversees all resort operations and plays a key role in real estate sales and marketing for the private residence club. Under the stewardship of Bottois, The Whiteface Lodge, the Adirondack region's only luxury resort with a private residence club, has within its first two years of operation been lauded as a Robb Report "Best of the Best" for 2006, has appeared on Conde Nast Traveler's 2006 "Hot List," and has been awarded the AAA Four-Diamond Award in the first year of operation, among other accolades. In addition, the resort has been branded one of The Leading Hotels of the World and was invited to join Virtuoso and The Kiwi Collection. A native of Normandy, France, Bottois brings a lifetime of luxury hospitality experience to his position: he grew up at the legendary Hotel George V in Paris, where his father was hotel manager. He moved to the United States in the late 1980s and has focused his career in the Lake Placid region since 2002. Prior to joining The Whiteface Lodge in 2005, Bottois served as chief executive officer and managing director of the JPO Group, where he oversaw the repositioning of Long Island"i? 1/2 s Oheka Castle Hotel as a Small Luxury Hotel of the World. He also served as general manager of the exclusive Lake Placid Lodge, a Relaise and Ch'teaux property that was named one of the top 10 resorts in the world by Departures under Bottois' leadership. During his tenure at Four Seasons, he worked at the Four Seasons Hotel Atlanta from 1997-2000 and at the Four Seasons Hotel Chicago. Bottois also held posts at The Ritz Carlton Hotel Chicago, The Ritz Hotel and the Presidential Palace in Paris, The Connaught in London, The Vier Jahreszeiten in Hamburg and the Peninsula in New York. Bottios is a graduate of the Ecole de Chambre de Commerce et 'Industrie in Paris and has completed management courses at Cornell University. He served as vice chancellor culinaire of the Atlanta chapter of Chaine des Rotisseurs.

Mr. Bottois can be contacted at 518-523-0520 or o.bottois@thewhitefacelodge.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.