Editorial Board   Guest Author

Mr. Bottois

Olivier Bottois

Managing Director & COO, The Whiteface Lodge Resort & Spa

Olivier Bottois is managing director and chief operating officer of the 94-suite luxury resort The Whiteface Lodge Resort & Spa in Lake Placid, New York. A seasoned veteran of the hospitality industry with extensive management experience at luxury properties around the world, including 10 years with Four Seasons Hotels and Resorts, Bottois oversees all resort operations and plays a key role in real estate sales and marketing for the private residence club. Under the stewardship of Bottois, The Whiteface Lodge, the Adirondack region's only luxury resort with a private residence club, has within its first two years of operation been lauded as a Robb Report "Best of the Best" for 2006, has appeared on Conde Nast Traveler's 2006 "Hot List," and has been awarded the AAA Four-Diamond Award in the first year of operation, among other accolades. In addition, the resort has been branded one of The Leading Hotels of the World and was invited to join Virtuoso and The Kiwi Collection. A native of Normandy, France, Bottois brings a lifetime of luxury hospitality experience to his position: he grew up at the legendary Hotel George V in Paris, where his father was hotel manager. He moved to the United States in the late 1980s and has focused his career in the Lake Placid region since 2002. Prior to joining The Whiteface Lodge in 2005, Bottois served as chief executive officer and managing director of the JPO Group, where he oversaw the repositioning of Long Island"i? 1/2 s Oheka Castle Hotel as a Small Luxury Hotel of the World. He also served as general manager of the exclusive Lake Placid Lodge, a Relaise and Ch'teaux property that was named one of the top 10 resorts in the world by Departures under Bottois' leadership. During his tenure at Four Seasons, he worked at the Four Seasons Hotel Atlanta from 1997-2000 and at the Four Seasons Hotel Chicago. Bottois also held posts at The Ritz Carlton Hotel Chicago, The Ritz Hotel and the Presidential Palace in Paris, The Connaught in London, The Vier Jahreszeiten in Hamburg and the Peninsula in New York. Bottios is a graduate of the Ecole de Chambre de Commerce et 'Industrie in Paris and has completed management courses at Cornell University. He served as vice chancellor culinaire of the Atlanta chapter of Chaine des Rotisseurs.

Mr. Bottois can be contacted at 518-523-0520 or o.bottois@thewhitefacelodge.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.