Editorial Board   Guest Author

Mr. DiGuiseppe

Anthony DiGuiseppe

Principal, DiGuiseppe Architect

Anthony J. DiGuiseppe AIA RIBA is President and CEO of DiGuiseppe Architect, an International Hotel and Resort Design firm, with offices in New York and Boca Raton. He is a Registered Architect and a member of the American Institute of Architects since 1985, as well as a Chartered Member of the Royal Institute of British Architects. Mr. DiGuiseppe attended the United States Naval Academy for Naval Architecture and Analytical Management; he holds a Bachelor of Science Degree in Architectural Engineering from Pratt Institute and a Bachelor of Architecture from City College of New York. Mr. DiGuiseppe's architecture and interior design work has been published extensively in the United States, the Caribbean and Great Britain, including Hospitality Design, European Spa, American Spa, Hotel Design, Boutique Hotel Design, Interior Design and Hotel and Motel Management. He has spoken at conferences for the hospitality industry; the Lodging Conference, BITEC, HITEC, IMN and the Global Wellness Summit. He has written many articles for Hotel Business regarding trends in architecture and design. Recent hospitality projects include hotels & spas: The ESPA at the Lotte New York Palace Hotel, The Artezen Hotel in the Financial District in New York, Exhale Spa and Fitness throughout the USA, the Trump Soho featuring the first and only hammam in NYC, Gurneys' Inn Resort & Spa, The Emerson Resort & Spa, The Providence Biltmore Hotel's spa suites, and the Carvi Hotel as well as and a sustainable resort concept in Sint Maarten. DiGuiseppe has been listed amongst the Top 100 Hotel Design Firms by Hotel & Motel Management Magazine for each year since 2007.

Mr. DiGuiseppe can be contacted at 212-439-9611 or diarcht@msn.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.