Editorial Board   

Dr. Medepalli

Anand Medepalli

Vice President of Industry Strategy, JDA Software

Dr. Anand Medepalli serves as vice president of industry strategy for JDA Software's Pricing and Revenue Management business. Dr. Medepalli has more than 20 years of experience as a trusted advisor with leading companies in pricing and product strategies, commercial account strategies and asset planning decisions in such diverse industries as airlines, freight, hospitality, rail, retail, banking, insurance and manufacturing. At JDA, he is responsible for advising companies and spearheading JDA's go-to-market strategy for the passenger travel, leisure travel, hospitality and freight transportation industries and defining innovative solutions to drive growth. Dr. Medepalli began his career at American Airlines Decision Technologies (later acquired by Sabre) as an operational research consultant. There, he was responsible for delivering innovative optimization solutions to solve airline capacity planning problems. In 1997, he joined Talus Solutions, later acquired by Manugistics. During his tenure, Dr. Medepalli advised leading travel and transportation companies on pricing and revenue management strategies and led their business process transformations. As part of the executive leadership team, Dr. Medepalli led the pricing and revenue management business unit, where his responsibilities encompassed sales, delivery and client support activities for strategic accounts. In 2005, Dr. Medepalli left Manugistics to evangelize the application of price optimization strategies in the banking, insurance and manufacturing industries. He joined JDA in 2009 where he has held various roles, including overseeing the overall market strategy for travel, transportation and hospitality industries, Dr. Medepalli holds a Ph.D. in Mathematics from Iowa State University. He currently resides in London with his wife and three children.

Dr. Medepalli can be contacted at anand.medepalli@jda.com

Coming up in February 2021...