Editorial Board   

Dr. Medepalli

Anand Medepalli

Vice President of Industry Strategy, JDA Software

Dr. Anand Medepalli serves as vice president of industry strategy for JDA Software's Pricing and Revenue Management business. Dr. Medepalli has more than 20 years of experience as a trusted advisor with leading companies in pricing and product strategies, commercial account strategies and asset planning decisions in such diverse industries as airlines, freight, hospitality, rail, retail, banking, insurance and manufacturing. At JDA, he is responsible for advising companies and spearheading JDA's go-to-market strategy for the passenger travel, leisure travel, hospitality and freight transportation industries and defining innovative solutions to drive growth. Dr. Medepalli began his career at American Airlines Decision Technologies (later acquired by Sabre) as an operational research consultant. There, he was responsible for delivering innovative optimization solutions to solve airline capacity planning problems. In 1997, he joined Talus Solutions, later acquired by Manugistics. During his tenure, Dr. Medepalli advised leading travel and transportation companies on pricing and revenue management strategies and led their business process transformations. As part of the executive leadership team, Dr. Medepalli led the pricing and revenue management business unit, where his responsibilities encompassed sales, delivery and client support activities for strategic accounts. In 2005, Dr. Medepalli left Manugistics to evangelize the application of price optimization strategies in the banking, insurance and manufacturing industries. He joined JDA in 2009 where he has held various roles, including overseeing the overall market strategy for travel, transportation and hospitality industries, Dr. Medepalli holds a Ph.D. in Mathematics from Iowa State University. He currently resides in London with his wife and three children.

Dr. Medepalli can be contacted at anand.medepalli@jda.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.