Editorial Board   Guest Author

Mr. LoBosco

James LoBosco

Managing Director, Embassy Suites Baltimore Downtown

James A. LoBosco has over 25 years of professional experience in the hospitality industry. Having served as Hotel General Manager at hotels in Annapolis, Philadelphia, Baltimore and Washington, DC, James has experienced a variety of businesses and has a track record for developing strong teams, repositioning and transforming hotels. Both his management and life philosophy is based on fostering a positive environment and maintaining balance. One shining example was when Mr. LoBosco started in Annapolis, the Capital to Capital Youth Experience, a program designed to expose students to the many facets of business and government, and how they interact at a local level. Students partake in a two day field trip to Annapolis and DC in hopes to unveil the mystery and spark interest in these areas. Mr. LoBosco was Chairman of the Board for the Annapolis & Anne Arundel County Conference and Visitors Bureau and now serves as Chairman of the Maryland Hotel and Lodging Association; he has served on the Board of Directors for Safe Shores, a Children's Advocacy Center in Washington DC and is a long standing advisor to the Village Academy in Washington. In addition to awards and recognition received for community involvement, James was recognized locally by the Washington DC Hotel Association and nationally by the American Hotel & Lodging Association as General Manager of the Year. When Mr. LoBosco is not working, he enjoys traveling and working on home improvement projects.

Mr. LoBosco can be contacted at 410-727-2222 or james.lobosco@hilton.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.