Editorial Board   Guest Author

Mr. Salapka

Drew Salapka

Vice President of Sales and Revenue Generation, Hotel Equities

Drew Salapka serves as Vice President of Sales and Revenue Generation for Hotel Equities, an Atlanta-based, full-scale hotel management, development and consulting firm. Mr. Salapka's responsibilities include leading the firm's sales and revenue organization which is responsible for setting top line strategy and managing the total inventory for all the firm's hotels. His team analyzes the demand for all markets, evaluates market strengths and weaknesses, and reports key statistics that impact the industry and individual hotels. The team also manages sales processes and directs the ongoing training of all key sales and revenue staff members. Beginning his hospitality career at the age of sixteen, Mr. Salapka worked as a housekeeper at the Residence Inn Alpharetta, GA while still attending high school. After his graduation from college, Mr. Salapka joined Hotel Equities in 1999 as an intern at the Fairfield Inn & Suites Perimeter Center. He moved quickly to the position of Bench Manager, covering various positions at several of the company's hotels. He served as Operations Manager at the Fairfield Inn Midtown Atlanta before his promotion in 2000 to General Manager at the Fairfield Inn & Suites in Macon, Georgia where he served for three years. In 2004, the company promoted Mr. Salapka to manage the TownePlace Suites in Kennesaw, Georgia. Marriott named him the General Manager of the Year for the brand two years later. In 2006, he accepted the challenge and responsibility of part-time Revenue Manager for the company and quickly expanded the work into a full-time position. Mr. Salapka is a graduate of Clemson University with a B.B.A. in Business Management. He and his wife reside in Cumming, GA. Active in his church, he leads a weekly small group study and serves as a Money Wise mentor. His interests include hiking, camping, waterskiing and traveling.

Mr. Salapka can be contacted at 678-578-4444 or dsalapka@hotelequities.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.