Editorial Board   Guest Author

Mr. Cooper

Jeremy Cooper

Director Global Guest Initiatives / Food & Beverage, Starwood Hotel & Resorts

Jeremy Cooper is the Director of Global Guest Initiatives and Food & Beverage for Starwood Hotels & Resorts' Specialty Select Brands (SSB), including Aloft®, Element® and Four Points® by Sheraton. In this role, Cooper is responsible for leading food and beverage program development and execution in North America and international divisions. Prior to joining the Specialty Select Brand team, Cooper served as Associate Director of Food & Beverage for North America Franchise and Owner Services from 2007-2010, leading food and beverage operational support for 250+ properties across the Sheraton®, Westin®, Le Meridien® and The Luxury Collection® brands. Before his positions at Starwood Hotels & Resorts World, Inc. Mr. Cooper served as Director of Marketing at ARAMARK Corporation, where he developed retail marketing platforms and field training for B&I, Healthcare and Schools in the U.S., Spain and Chile. He has also served in a variety of Food and Beverage management roles with Four Seasons Hotels & Resorts and independent hotels in Texas. Mr. Cooper is a graduate of Cornell University's School of Hotel Administration, honing his interest in wine and culinary at Ecole Hoteliere de Lausanne. He received his Master's in Business Administration from Georgetown University. Jeremy currently resides in New York City.

Mr. Cooper can be contacted at 914-640-8100 or jeremy.cooper@starwoodhotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.