Editorial Board   Guest Author

Mr. Cooper

Jeremy Cooper

Director Global Guest Initiatives / Food & Beverage, Starwood Hotel & Resorts

Jeremy Cooper is the Director of Global Guest Initiatives and Food & Beverage for Starwood Hotels & Resorts' Specialty Select Brands (SSB), including Aloft®, Element® and Four Points® by Sheraton. In this role, Cooper is responsible for leading food and beverage program development and execution in North America and international divisions. Prior to joining the Specialty Select Brand team, Cooper served as Associate Director of Food & Beverage for North America Franchise and Owner Services from 2007-2010, leading food and beverage operational support for 250+ properties across the Sheraton®, Westin®, Le Meridien® and The Luxury Collection® brands. Before his positions at Starwood Hotels & Resorts World, Inc. Mr. Cooper served as Director of Marketing at ARAMARK Corporation, where he developed retail marketing platforms and field training for B&I, Healthcare and Schools in the U.S., Spain and Chile. He has also served in a variety of Food and Beverage management roles with Four Seasons Hotels & Resorts and independent hotels in Texas. Mr. Cooper is a graduate of Cornell University's School of Hotel Administration, honing his interest in wine and culinary at Ecole Hoteliere de Lausanne. He received his Master's in Business Administration from Georgetown University. Jeremy currently resides in New York City.

Mr. Cooper can be contacted at 914-640-8100 or jeremy.cooper@starwoodhotels.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.