Editorial Board   Guest Author

Mr. Lynch

Paul Lynch

Chef, FireLake Grill House, Radisson Plaza Hotel, Minneapolis

While phrases such as “farm-to-table” and “locally sourced” are common in today's culinary lexicon, they've been part of a philosophy Chef Paul Lynch has employed since he first set foot in a professional kitchen nearly 40 years ago. With his extensive restaurant and hospitality industry experience, Chef Lynch, who is a Texas native has worked around the country, including in his home state of Texas, Vermont, California, Hawaii, and Minnesota. In each location he's embraced and executed the local cuisine, from regional influences to utilizing local purveyors. “My food has always been a representation of the foods of a region,” he says. “I've always felt it was important to deliver a taste of place, especially in a hotel restaurant. When people travel, they want to say they had a unique experience, and nothing defines a region or culture like its food.” That point of view has served Chef Lynch well in his career, which has seen him run kitchens in hotels including the Four Seasons, the Westin, and the Radisson Plaza Hotel in Minneapolis, home to FireLake Grill House & Cocktail Bar, which opens its second location at the new Radisson Blu Mall of America in March 2013. Chef Lynch assumed the executive chef role for the kitchens at the Radisson Plaza Hotel in Minneapolis in 1999. In addition to putting Lynch at the helm of the hotel's $6 million food and beverage operations, Carlson (now Carlson Rezidor Hotel Group) gave him free reign to create a restaurant that truly served the area. The result is FireLake, which Chef Lynch describes as, “a restaurant about the flavors of real burning wood from the land of 10,000 lakes.” Although he's not technically a native Minnesotan, Chef Lynch understands the food of the North Country as well as anyone, citing influences from the area's Scandinavian, German, and Irish populations. He also pioneered using local products, preferring to purchase game from family-owned establishments, cook with only freshwater seafood, and use ingredients such as locally-harvested grains and wild rice that have long been a source of nourishment for Midwesterners. “It's about taking these ingredients, understanding them, and applying them in modern style,” Chef Lynch says. His commitment to the local food industry extends outside of the kitchen. Chef Lynch is a founding member of Minnesota's Heartland Food Network and is currently collaborating to establish a chapter of the Chef's Collaborative in the twin cities, a group of chefs and purveyors that promote products from the heartland and help make them more available. In 2006 Chef Lynch was honored as a Carlson Fellow; Carlson's highest award, “for creativity and Innovation. In 2008, he took FireLake to the culinary capital of New York City, presenting his Midwestern-rooted cuisine at the James Beard House.

Mr. Lynch can be contacted at 612-339-4900 or paul.lynch@radisson.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.