Editorial Board   Guest Author

Mr. Vertolli

Frank Vertolli

Co-Founder, Net Conversion

Frank Vertolli is a marketing executive, entrepreneur, and co-founder of leading marketing and analytics agency, Net Conversion.

Mr. Vertolli is calm during the storm, sees things clearly, and provides rational thought leadership no matter the weather.  Leading Net Conversion with nearly 20 years of results-oriented experience in corporate, small business, agency, and start-up environments, Mr. Vertolli provides deep expertise derived from a variety of long-term partnerships with close contacts across verticals including travel & tourism, luxury, retail, entertainment, healthcare and automotive among others.

Mr. Vertolli is infatuated with trackable business impact opportunities and concentrates on comprehensive marketing strategy and execution to deliver the best positive business outcomes.  Areas of focus include paid media in all forms, online and offline media and advertising, content development, e-commerce (B2C & B2B), Business Intelligence (BI), Machine Learning (ML), Artificial Intelligence (AI), Cloud services, Customer Relationship Management (CRM), Search Engine Optimization (SEO) and other areas that work together to deliver comprehensive business performance.

Net Conversion is focused on driving revenue and superior business performance for clients and their work has been recognized with 35 Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards, the highest honors in travel & tourism marketing, been voted by employees as Orlando Business Journal's BEST PLACES TO WORK list for 5 consecutive years, achieved status among Florida Trend Magazine's fastest-growing companies in the state, and recognized among the Inc 5000.  

Prior to founding Net Conversion in 2007, Mr. Vertolli spent 11 successful years with Universal Orlando Resort in a progression of roles up through Director of Digital Marketing.  Over those years, Mr. Vertolli and his teams established and grew the online channel from inception up to its position as Universal's largest consumer channel.  Mr. Vertolli graduated from the University of Central Florida and in his spare time Mr. Vertolli enjoys quality time with his family, surfing, fishing, and diving in the waters of Florida and the Bahamas, traveling, snowboarding, and exploring new technology. 

Please visit http://www.netconversion.com for more information.

Mr. Vertolli can be contacted at +1 407-241-2046 or frank@net-conversion.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.