Editorial Board   Guest Author

Mr. Vertolli

Frank Vertolli

Co-Founder, Net Conversion

Frank Vertolli is a marketing executive, entrepreneur, and co-founder of leading marketing and analytics agency, Net Conversion.

Mr. Vertolli is calm during the storm, sees things clearly, and provides rational thought leadership no matter the weather.  Leading Net Conversion with nearly 20 years of results-oriented experience in corporate, small business, agency, and start-up environments, Mr. Vertolli provides deep expertise derived from a variety of long-term partnerships with close contacts across verticals including travel & tourism, luxury, retail, entertainment, healthcare and automotive among others.

Mr. Vertolli is infatuated with trackable business impact opportunities and concentrates on comprehensive marketing strategy and execution to deliver the best positive business outcomes.  Areas of focus include paid media in all forms, online and offline media and advertising, content development, e-commerce (B2C & B2B), Business Intelligence (BI), Machine Learning (ML), Artificial Intelligence (AI), Cloud services, Customer Relationship Management (CRM), Search Engine Optimization (SEO) and other areas that work together to deliver comprehensive business performance.

Net Conversion is focused on driving revenue and superior business performance for clients and their work has been recognized with 35 Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards, the highest honors in travel & tourism marketing, been voted by employees as Orlando Business Journal's BEST PLACES TO WORK list for 5 consecutive years, achieved status among Florida Trend Magazine's fastest-growing companies in the state, and recognized among the Inc 5000.  

Prior to founding Net Conversion in 2007, Mr. Vertolli spent 11 successful years with Universal Orlando Resort in a progression of roles up through Director of Digital Marketing.  Over those years, Mr. Vertolli and his teams established and grew the online channel from inception up to its position as Universal's largest consumer channel.  Mr. Vertolli graduated from the University of Central Florida and in his spare time Mr. Vertolli enjoys quality time with his family, surfing, fishing, and diving in the waters of Florida and the Bahamas, traveling, snowboarding, and exploring new technology. 

Please visit http://www.netconversion.com for more information.

Mr. Vertolli can be contacted at +1 407-241-2046 or frank@net-conversion.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.