Editorial Board   Guest Author

Mr. Vertolli

Frank Vertolli

Co-Founder, Net Conversion

Frank Vertolli is the calm during the storm He seeing things clearly and providing rational thought leadership to clients no matter the weather. He leads marketing and project management for Net Conversion with more than 15 years of results-oriented digital marketing experience in the hospitality industry including corporate, small business, agency and start-up environments. Mr. Vertolli is infatuated with trackable marketing opportunities and concentrates on comprehensive interactive strategy and execution, online media and advertising, web content development, ecommerce (B2C & B2B), customer relationship management (CRM) and the overall management of a variety of clients, partner and vendor relationships. Prior to founding Net Conversion, Mr. Vertolli spent 11 successful years at Universal Orlando Resort on the Internet marketing team, growing and leading the channel from its inception to its current position as Universal's largest sales channel, representing over 25 percent of total business annually. He graduated from the University of Central Florida. In his spare time Mr. Vertolli enjoys quality time with his family, surfing, fishing, snowboarding and playing with new technology. The team at Net Conversion is focused on driving revenue for clients in the travel industry through paid digital marketing along with comprehensive analytics. They won a 2012 Hospitality Sales and Marketing Association International (HSMAI) Gold Digital Marketing Adrian Award for an online video campaign created for the Nassau Paradise Island Promotional Board in partnership with Verb Interactive. The campaign increased website visitation by 30 percent from top-origin markets and delivered 50 percent more leads to partner resorts.

Please visit http://www.net-conversion.com for more information.

Mr. Vertolli can be contacted at 407-241-2046 or frank@net-conversion.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.