Editorial Board   Guest Author

Mr. Vertolli

Frank Vertolli

Co-Founder, Net Conversion

Frank Vertolli is Co-founder and Managing Partner of media and analytics services agency, Net Conversion (netconversion.com).  Established in Orlando, Florida in 2007 with long-time colleague and friend Ryan Fitzgerald, Net Conversion provides results-focused paid media services along with comprehensive analytics support to deliver insights and impact to the bottom line. 

Net Conversion partnerships are deep, long-term relationships with a focused list of world-class brands in travel & tourism, luxury, healthcare, retail, auto, and others where the agency acts as an extension of the team, delivering industry-leading business results. 

Long-term partners include Nassau Paradise Island Promotions Board, Pebble Beach Resorts, Expedia, Margaritaville licensed properties, Playa Resorts, Baha Mar Resort, AdventHealth, Sea Island Resort, the NBA's Orlando Magic, Southeastern Grocers, ABC Fine Wine & Spirits, Portillo's restaurants, and others. 

In addition to the core agency services of media and analytics, Net Conversion developed data and analytics platform Conversionomics (conversionomics.com).  Originally created as an in-house tool, Conversionomics is now utilized by other leading agencies and data teams as a stand-alone SaaS tool to deliver robust, flexible, cloud-based data aggregation and automation services. 

Prior to founding Net Conversion, Mr. Vertolli spent his early career years from 1996 to 2007 with Universal Parks & Resorts in a variety of progressive marketing and analytical roles.  From Orlando, Florida, through Hollywood, California, and to Osaka, Japan, work spanned customer service, content development, eCommerce, sales channel management, CRM, partnership development and integration, and more. 

Please visit http://www.netconversion.com for more information.

Mr. Vertolli can be contacted at +1 407-241-2046 or frank@net-conversion.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.