Editorial Board   Guest Author

Mr. Hall

Mike Hall

General Manager, The Westin South Coast Plaza

An accomplished hotel industry veteran, Mike Hall is The Westin South Coast Plaza's general manager. Since 2002, he has been at the helm of the luxurious 293-room property in Costa Mesa, California, considered to be Orange County's landmark hotel. Mr. Hall has also overseen major renovations at the hotel, where a multi-million dollar upgrade is slated for next year. During Mr. Hall's distinguished career he has held senior management posts with international hotel chains and resort properties, and leadership roles in hospitality industry organizations. Mr. Hall's previous experience with Westin includes serving as general manager of the Westin Horton Plaza Hotel, a 450-room upscale property in San Diego. There he oversaw major renovations of guestrooms, meeting rooms and public spaces. Mr. Hall was previously managing director of the luxurious Westin Diplomat Resort County Club & Spa in Hollywood, Florida, handling the pre- and post-opening of the $750 million oceanfront resort. He has also overseen regional operations for Starwood/HEI Hotels on the West Coast, including the 460-room Westin Long Beach. Mr. Hall's other senior management posts include serving as vice president of Operations, North America for Olympus Hospitality, and as regional vice president of Operations for Renaissance International Hotels & Resorts for the Western U.S., including Hawaii. Additionally, Mr. Hall has been the general manager of the Anaheim and Marina del Rey Doubletree Hotels, the Renaissance Hotel in Long Beach, the Lincoln Hotel in Dallas, the Hilton Hotel in Waco and at several Clarion Hotels chain properties in Colorado, Texas and Phoenix. Mr. Hall chairs the Costa Mesa Conference & Visitor Bureau and previously was chairman of the Long Beach Visitor and Convention Council. Under Mr. Hall's leadership, The Westin South Coast Plaza achieved the coveted “Best in Class” distinction in the annual Meeting Planner Satisfaction Index (MPSI), won a “Sales Leader of the Year” award from Starwood Hotels, and “Most Profitable Hotel” honors from HOST Hotels, and was rated first by the hotel's associates in “Best Place to Work” competition among all Starwood properties.

Mr. Hall can be contacted at 714-540-2500 or mike.hall@westin.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.