Editorial Board   Guest Author

Mr. Hall

Mike Hall

General Manager, The Westin South Coast Plaza

An accomplished hotel industry veteran, Mike Hall is The Westin South Coast Plaza's general manager. Since 2002, he has been at the helm of the luxurious 293-room property in Costa Mesa, California, considered to be Orange County's landmark hotel. Mr. Hall has also overseen major renovations at the hotel, where a multi-million dollar upgrade is slated for next year. During Mr. Hall's distinguished career he has held senior management posts with international hotel chains and resort properties, and leadership roles in hospitality industry organizations. Mr. Hall's previous experience with Westin includes serving as general manager of the Westin Horton Plaza Hotel, a 450-room upscale property in San Diego. There he oversaw major renovations of guestrooms, meeting rooms and public spaces. Mr. Hall was previously managing director of the luxurious Westin Diplomat Resort County Club & Spa in Hollywood, Florida, handling the pre- and post-opening of the $750 million oceanfront resort. He has also overseen regional operations for Starwood/HEI Hotels on the West Coast, including the 460-room Westin Long Beach. Mr. Hall's other senior management posts include serving as vice president of Operations, North America for Olympus Hospitality, and as regional vice president of Operations for Renaissance International Hotels & Resorts for the Western U.S., including Hawaii. Additionally, Mr. Hall has been the general manager of the Anaheim and Marina del Rey Doubletree Hotels, the Renaissance Hotel in Long Beach, the Lincoln Hotel in Dallas, the Hilton Hotel in Waco and at several Clarion Hotels chain properties in Colorado, Texas and Phoenix. Mr. Hall chairs the Costa Mesa Conference & Visitor Bureau and previously was chairman of the Long Beach Visitor and Convention Council. Under Mr. Hall's leadership, The Westin South Coast Plaza achieved the coveted “Best in Class” distinction in the annual Meeting Planner Satisfaction Index (MPSI), won a “Sales Leader of the Year” award from Starwood Hotels, and “Most Profitable Hotel” honors from HOST Hotels, and was rated first by the hotel's associates in “Best Place to Work” competition among all Starwood properties.

Mr. Hall can be contacted at 714-540-2500 or mike.hall@westin.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.