Editorial Board   Guest Author

Mr. Hall

Mike Hall

General Manager, The Westin South Coast Plaza

An accomplished hotel industry veteran, Mike Hall is The Westin South Coast Plaza's general manager. Since 2002, he has been at the helm of the luxurious 293-room property in Costa Mesa, California, considered to be Orange County's landmark hotel. Mr. Hall has also overseen major renovations at the hotel, where a multi-million dollar upgrade is slated for next year. During Mr. Hall's distinguished career he has held senior management posts with international hotel chains and resort properties, and leadership roles in hospitality industry organizations. Mr. Hall's previous experience with Westin includes serving as general manager of the Westin Horton Plaza Hotel, a 450-room upscale property in San Diego. There he oversaw major renovations of guestrooms, meeting rooms and public spaces. Mr. Hall was previously managing director of the luxurious Westin Diplomat Resort County Club & Spa in Hollywood, Florida, handling the pre- and post-opening of the $750 million oceanfront resort. He has also overseen regional operations for Starwood/HEI Hotels on the West Coast, including the 460-room Westin Long Beach. Mr. Hall's other senior management posts include serving as vice president of Operations, North America for Olympus Hospitality, and as regional vice president of Operations for Renaissance International Hotels & Resorts for the Western U.S., including Hawaii. Additionally, Mr. Hall has been the general manager of the Anaheim and Marina del Rey Doubletree Hotels, the Renaissance Hotel in Long Beach, the Lincoln Hotel in Dallas, the Hilton Hotel in Waco and at several Clarion Hotels chain properties in Colorado, Texas and Phoenix. Mr. Hall chairs the Costa Mesa Conference & Visitor Bureau and previously was chairman of the Long Beach Visitor and Convention Council. Under Mr. Hall's leadership, The Westin South Coast Plaza achieved the coveted “Best in Class” distinction in the annual Meeting Planner Satisfaction Index (MPSI), won a “Sales Leader of the Year” award from Starwood Hotels, and “Most Profitable Hotel” honors from HOST Hotels, and was rated first by the hotel's associates in “Best Place to Work” competition among all Starwood properties.

Mr. Hall can be contacted at 714-540-2500 or mike.hall@westin.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.