Editorial Board   Guest Author

Mr. Carrier

Lou Carrier

President, Distinctive Hospitality Group

Lou Carrier is President of Distinctive Hospitality Management (DHM), a Massachusetts based hotel and restaurant management and consulting company as well as President of Distinctive Hospitality Group (DHG), a hospitality ownership alliance. Prior to forming DHG, Mr. Carrier was Chief Operating Officer of theWit hotel brand in Chicago, IL. In this role Lou was responsible for all branding initiatives, sales and marketing strategies and organizational structure. The hotel has been widely considered one of the most successful new hotel concepts in the US since it launched in 2009 and was the fastest hotel in North America to achieve AAA Four Diamond status. Prior to the opening of theWit hotel Mr. Carrier created the BOKX 109 American Prime restaurant concept in Newton, MA in 2008. The restaurant has won numerous awards and accolades during its first years and remains one of the highest grossing restaurants residing in an Intercontinental Hotel Group property in the Americas. Prior to returning to Massachusetts in in early 2008 Mr. Carrier spent nearly eight years in senior developmental and organizational leadership roles in the creation of the upscale Hard Rock Hotel brand. As opening General Manager of the Hard Rock Hotel @ Universal Orlando, FL Mr. Carrier delivered AAA Four Diamond status to the 650-room resort within its first six months, and for four years it was the top performing hotel in the brand. From there he was chosen as Managing Director in charge of developing the Hard Rock Hotel in San Diego, CA before being selected to coordinate the extensive expansion and upgrade to the Hard Rock Hotel and Casino in Las Vegas, NV in 2005 as Executive Vice President. Mr. Carrier spent a total of 8 years with Loews Hotels in Washington, DC and Florida in the roles of General Manager, Regional Director of Food and Beverage and Corporate Task Force leader. Prior to joining Loews Lou spent 9 years with Stouffer Hotels and Renaissance Hotels at their flagship property, the AAA Five Diamond Mayflower Hotel in Washington, DC where he held 8 progressive management positions. Mr. Carrier's desire for DHG is to build a portfolio of 15-20 unique hotels in the New England area over the next five years.

Mr. Carrier can be contacted at 508-651-8300 or lcarrier@distinctivehospitalitygroup.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.