Editorial Board   Guest Author

Mr. Carrier

Lou Carrier

President, Distinctive Hospitality Group

Lou Carrier is President of Distinctive Hospitality Management (DHM), a Massachusetts based hotel and restaurant management and consulting company as well as President of Distinctive Hospitality Group (DHG), a hospitality ownership alliance. Prior to forming DHG, Mr. Carrier was Chief Operating Officer of theWit hotel brand in Chicago, IL. In this role Lou was responsible for all branding initiatives, sales and marketing strategies and organizational structure. The hotel has been widely considered one of the most successful new hotel concepts in the US since it launched in 2009 and was the fastest hotel in North America to achieve AAA Four Diamond status. Prior to the opening of theWit hotel Mr. Carrier created the BOKX 109 American Prime restaurant concept in Newton, MA in 2008. The restaurant has won numerous awards and accolades during its first years and remains one of the highest grossing restaurants residing in an Intercontinental Hotel Group property in the Americas. Prior to returning to Massachusetts in in early 2008 Mr. Carrier spent nearly eight years in senior developmental and organizational leadership roles in the creation of the upscale Hard Rock Hotel brand. As opening General Manager of the Hard Rock Hotel @ Universal Orlando, FL Mr. Carrier delivered AAA Four Diamond status to the 650-room resort within its first six months, and for four years it was the top performing hotel in the brand. From there he was chosen as Managing Director in charge of developing the Hard Rock Hotel in San Diego, CA before being selected to coordinate the extensive expansion and upgrade to the Hard Rock Hotel and Casino in Las Vegas, NV in 2005 as Executive Vice President. Mr. Carrier spent a total of 8 years with Loews Hotels in Washington, DC and Florida in the roles of General Manager, Regional Director of Food and Beverage and Corporate Task Force leader. Prior to joining Loews Lou spent 9 years with Stouffer Hotels and Renaissance Hotels at their flagship property, the AAA Five Diamond Mayflower Hotel in Washington, DC where he held 8 progressive management positions. Mr. Carrier's desire for DHG is to build a portfolio of 15-20 unique hotels in the New England area over the next five years.

Mr. Carrier can be contacted at 508-651-8300 or lcarrier@distinctivehospitalitygroup.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.