Editorial Board   Guest Author

Ms. DeHaven

Christina DeHaven

Principal, DeHaven Consulting

Christina DeHaven, CMP is President and owner of DeHaven Consulting, a full-service meeting planning and event education company based in New Jersey. Ms. DeHaven takes pride in creating exceptional events with seamless production. She is a passionate logistics professional with experience in pharmaceutical, corporate and association meetings and events. Through her speaking and training engagements at industry conferences, 'lunch & learn's and FAM trips, she continues to advance professionalism and the highest standards within the industry. With her supplier consulting, Ms. DeHaven helps venues grow their group business, increase market share and make improvements to become a “Pharma Friendly” property. She is also working with the Convention Industry Council (CIC) as a Subject Matter Expert for the creation of the healthcare subspecialty designation. Before founding her own consultancy, Ms. DeHaven was a Project Manager with UniversalWorld Events. There she sourced and managed global product launches, international pharmaceutical meetings, events, domestic and international congresses, advisory board meetings and trainings across multiple therapeutic areas. She led motivated, performance driven teams to operational excellence and conducted staff training on Pharmaceutical Compliance, Venue Contracting and Negotiation Strategies. Prior to her work with UWE Ms. DeHaven planned medical education meetings for DesignWrite, a full-service medical communications company. There she was a training mentor and received five Service Recognition Awards for client satisfaction. Ms. DeHaven began her career in the meetings industry as a supplier holding various positions in Sales & Catering for Crestline Hotels & Resorts, Hyatt and Starwood. She has experience selling the SMERF and Corporate markets for both the Hyatt and Westin brands.

Ms. DeHaven can be contacted at 609-223-2229 or christina@dehavenconsulting.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.