Editorial Board   Guest Author

Mr. Candeias

Mario Candeias

General Manager, Espinas Hotels

Mario Candeias is a 25-year hotel veteran, currently leading the most ambitious Iranian hospitality project, Espinas Palace (Espinas Hotel Group), based in the vibrant metropolis of Tehran.  

He previously held key positions in the luxury arena in Portugal's benchmark hotel brands, Pestana Hotel Group and Tivoli Hotels & Resorts (at present owned by Minor Hotel Group, from Thailand).

He served as Regional Director and General Manager for the flagship geographic areas and properties of these two world renowned, several of them proudly under The Leading Hotels of the World affiliation. He has multi-property management experience, both urban and resort, and is credit with spearheading many advanced branding and marketing concepts and industry-wide events that helped advance the hospitality sector in the country.

Mr. Candeias also has an extensive consulting and teaching collaboration with prestigious academic institutions in Portugal and abroad, such as the faculty of Economics of the University of Algarve (Portugal) and Wisconsin-Stout Hotel School (ranked in the world's Top 10).

With a strong academic background, he has a base education in Hospitality Administration and Marketing Management in Portugal, plus an MBA. Faithful to his lifelong learning commitment, Mr. Candeias coursed several Executive Education programs abroad, namely Advanced Hospitality Programs at CORNELL School of Hotel Administration, NY, USA, and Ecole Hotelliere de LAUSANNE, Switzerland. He also studied Corporate Finance at HARVARD Business School, MA, USA, and INSEAD, Fontainebleau, France.

He has led seminars and master classes throughout the country, by request of Tourism & Hospitality related instituions. Topics covered range from Hotel Development to Operations, Destination Management and Competitiveness. Mr. Candeias is an avid reader and writer on Tourism and Hospitality, Economics and Management.


Please visit http://www.espinashotels.com for more information.

Mr. Candeias can be contacted at 9821-8384-4021 or mario.candeias@espinashotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.