Editorial Board   Guest Author

Mr. Storey

Thomas W. Storey

President of Hospitality, SONIFI Solutions

Thomas (Tom) W. Storey is President of Hospitality for SONIFI Solutions and is responsible for leading all of the Company's hospitality related strategic initiatives and operational activities. Mr. Storey is a seasoned hotelier with an extensive hospitality background based on almost 30 years in the industry. Most recently he served as Executive Vice President Business Strategy for Fairmont Raffles Hotels International (FRHI), a leading global hotel company with over 100 hotels worldwide under the Fairmont, Raffles and Swissotel brands. He was instrumental in the development of FRHI and he helped steer the business through an important period of growth during his recent tenure as President of Fairmont Hotels & Resorts. Other companies and brands for which he has worked include Marriott Hotels, Carlson Companies, Promus Hotels Corporation and Doubletree Hotels. Through various senior management roles, Mr. Storey has made significant contributions in the areas of business development, strategic planning, hotel technology and sales and marketing. As a testament to his contributions, Mr. Storey has been honored with numerous awards and acknowledgements which include being named to the list of The Top 25 Industry Leaders for Business Travel News and Travel Agent magazine as well as appearing on the Marketing 100 list as awarded by Advertising Age magazine. As a leading voice within the hospitality industry, he has also been a member of various organizations including the American Hotel & Lodging Association (AH&LA) and the Travel Industry Association of America (TIAA). Mr. Storey holds a Master's of Business Administration degree from the Johnson School at Cornell University and a Bachelor's degree in Economics from Bates College.

Mr. Storey can be contacted at 605-988-1510 or publicrelations@sonifi.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.