Editorial Board   Guest Author

Ms. Ryan

Andria Ryan

Partner, Fisher & Phillips LLP

Andria Lure Ryan is a partner in the Atlanta office of Fisher & Phillips LLP, and she serves as the chair of the firm's Hospitality Industry Practice Group. She joined the law firm in 1988. Ms. Ryan represents numerous hotel, resort, restaurant and related employers throughout the United States in various phases of labor and employment law. She spends much of her time counseling employers in day-to-day employment and labor decisions and educating employers about prevention and practical solutions to workplace problems. In 2005, Ms. Ryan served as chair of the State Bar of Georgia's Labor and Employment Law Section. She is an active member on the American Hotel and Lodging Association's Human Resources Committee. In addition, she is a frequent speaker to industry groups and human resources professionals on such topics as avoiding harassment in the workplace, maintaining a union-free workplace, wage and hour and immigration compliance, avoiding discrimination claims, proper interviewing and effective discipline and discharge techniques. Ms. Ryan has authored numerous articles for industry publications including most recently articles about appearance policies and the use of criminal background checks by employers. In 2007, she received the Chairman's Award from the Colorado Hotel & Lodging Association for her development of the Employment Compliance Guide for Colorado Hospitality Employers. She also has been honored by the South Carolina Hospitality Association and the Washington Lodging Association for valuable contributions by an Allied member. Ms. Ryan is "AV" Peer Review Rated by Martindale-Hubbell. She received a bachelor's degree from American University in Washington, D.C. and a law degree from Catholic University.

Ms. Ryan can be contacted at 404-240-4219 or aryan@laborlawyers.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.