Editorial Board   Guest Author

Ms. Ryan

Andria Ryan

Partner, Fisher & Phillips LLP

Andria Lure Ryan is a partner in the Atlanta office of Fisher & Phillips LLP, and she serves as the chair of the firm's Hospitality Industry Practice Group. She joined the law firm in 1988. Ms. Ryan represents numerous hotel, resort, restaurant and related employers throughout the United States in various phases of labor and employment law. She spends much of her time counseling employers in day-to-day employment and labor decisions and educating employers about prevention and practical solutions to workplace problems. In 2005, Ms. Ryan served as chair of the State Bar of Georgia's Labor and Employment Law Section. She is an active member on the American Hotel and Lodging Association's Human Resources Committee. In addition, she is a frequent speaker to industry groups and human resources professionals on such topics as avoiding harassment in the workplace, maintaining a union-free workplace, wage and hour and immigration compliance, avoiding discrimination claims, proper interviewing and effective discipline and discharge techniques. Ms. Ryan has authored numerous articles for industry publications including most recently articles about appearance policies and the use of criminal background checks by employers. In 2007, she received the Chairman's Award from the Colorado Hotel & Lodging Association for her development of the Employment Compliance Guide for Colorado Hospitality Employers. She also has been honored by the South Carolina Hospitality Association and the Washington Lodging Association for valuable contributions by an Allied member. Ms. Ryan is "AV" Peer Review Rated by Martindale-Hubbell. She received a bachelor's degree from American University in Washington, D.C. and a law degree from Catholic University.

Ms. Ryan can be contacted at 404-240-4219 or aryan@laborlawyers.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.