Editorial Board   Guest Author

Ms. Woodley

Michelle Woodley

Senior Vice President of Distribution & Revenue Management, Preferred Hotel Group

Michelle Woodley holds dual positions as Senior Vice President of Distribution & Revenue Management and Senior Vice President of Public Relations for Preferred Hotel Group. She oversees the strategy and management of distribution and reservation systems and provides functional oversight of Revenue Account Management, in addition to directing the company's brand websites and e-commerce strategies. Her Public Relations responsibilities include guiding the company's media strategy to greater awareness of the Preferred Hotel Group family of brands in major global markets. Prior to her current roles, Michelle served as Senior Vice President of Global Marketing Strategy, with responsibility for the execution of branding, global marketing programs, and online distribution for the group and its brands. Before joining Preferred Hotel Group, Ms. Woodley was Vice President of Distribution for Swissotel and Raffles Hotels & Resorts from 1997 to 2002, where she oversaw the strategic direction and operations of the company's electronic distribution and database solutions. She held various senior positions in operations, marketing, and distribution with Swissotel from 1990 to 1997. Ms. Woodley has been an active board member in industry organizations. She served two terms as president and two terms as vice president of the Hotel Electronic Distribution Network Association (HEDNA), and she was a founding member of the Open Travel Alliance (OTA) and served two terms on OTA's board of directors as treasurer. Ms. Woodley is a graduate of the Cornell University School of Hotel Administration.

Ms. Woodley can be contacted at 312-238-9880 or mwoodley@preferredhotelgroup.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.