Editorial Board   Guest Author

Ms. Lima

Loulu Lima

Principal, LL Consulting

Loulu Lima, CRME, CHBA is an independent hospitality consultant with +20 years in hospitality, specializing in Sales/Marketing/Hotel Distribution/Event and Revenue Management. At each role she has attained the experience to continue to assist hotels and businesses increase their revenues on a B2B and B2C level. Prior to going out on her own, Ms. Lima's stepping stones encompass launching PriceMatch, a cloud based RMS in the Americas as Director of Sales; Travelzoo as Senior Sales Manager, launching their calendar model; was a Market Manager with Travelocity for 5 years in the NYC market, working with hotels to grow their market share on this channel. In 2009, she received the highest award Travelocity offers as a Golden Gnome Winner. Since 2008, Ms. Lima has been working on the HSMAI Greater NYC Chapter's Marketing Committee and achieved her CRME and CHBA from HSMAI in 2012. Today, Ms. Lima is the Director of e-Commerce for HSMAI's Austin chapter as well as a member of HEDNA. She has taken her previous experience of revenue management consulting for Intelligent Hotels in addition to being part of the start-up team of the HotelFlash report, to work with hotel partners globally on how to grow their bottom line revenues. Her experience of revenue management began in the late 1990's at Loews Hotels Corporate office in NYC. Simultaneously, Ms. Lima previously ran her own catering/craft service business for the film industry while gaining her revenue management experience. Ms. Lima graduated from Schiller International University in Engelberg Switzerland with a Hospitality Management Degree and a Culinary Arts Degree from the New York Restaurant School. To contact Ms. Lima visit her website www.llconsulting.info, email loululima@gmail.com or call/text 512-645-5573. www.linkedin.com/in/loululima/

Please visit www.llconsulting.info for more information.

Ms. Lima can be contacted at 512-645-5573 or loulu.lima@gmail.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.