Editorial Board   Guest Author

Ms. Lima

Loulu Lima

Principal, LL Consulting

Loulu Lima, CRME, CHBA is an independent hospitality consultant with +20 years in hospitality, specializing in Sales/Marketing/Hotel Distribution/Event and Revenue Management. At each role she has attained the experience to continue to assist hotels and businesses increase their revenues on a B2B and B2C level. Prior to going out on her own, Ms. Lima's stepping stones encompass launching PriceMatch, a cloud based RMS in the Americas as Director of Sales; Travelzoo as Senior Sales Manager, launching their calendar model; was a Market Manager with Travelocity for 5 years in the NYC market, working with hotels to grow their market share on this channel. In 2009, she received the highest award Travelocity offers as a Golden Gnome Winner. Since 2008, Ms. Lima has been working on the HSMAI Greater NYC Chapter's Marketing Committee and achieved her CRME and CHBA from HSMAI in 2012. Today, Ms. Lima is the Director of e-Commerce for HSMAI's Austin chapter as well as a member of HEDNA. She has taken her previous experience of revenue management consulting for Intelligent Hotels in addition to being part of the start-up team of the HotelFlash report, to work with hotel partners globally on how to grow their bottom line revenues. Her experience of revenue management began in the late 1990's at Loews Hotels Corporate office in NYC. Simultaneously, Ms. Lima previously ran her own catering/craft service business for the film industry while gaining her revenue management experience. Ms. Lima graduated from Schiller International University in Engelberg Switzerland with a Hospitality Management Degree and a Culinary Arts Degree from the New York Restaurant School. To contact Ms. Lima visit her website www.llconsulting.info, email loululima@gmail.com or call/text 512-645-5573. www.linkedin.com/in/loululima/

Please visit www.llconsulting.info for more information.

Ms. Lima can be contacted at 512-645-5573 or loulu.lima@gmail.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.