Editorial Board   Guest Author

Ms. Lima

Loulu Lima

Principal, LL Consulting

Loulu Lima, CRME, CHBA is an independent hospitality consultant with +20 years in hospitality, specializing in Sales/Marketing/Hotel Distribution/Event and Revenue Management. At each role she has attained the experience to continue to assist hotels and businesses increase their revenues on a B2B and B2C level. Prior to going out on her own, Ms. Lima's stepping stones encompass launching PriceMatch, a cloud based RMS in the Americas as Director of Sales; Travelzoo as Senior Sales Manager, launching their calendar model; was a Market Manager with Travelocity for 5 years in the NYC market, working with hotels to grow their market share on this channel. In 2009, she received the highest award Travelocity offers as a Golden Gnome Winner. Since 2008, Ms. Lima has been working on the HSMAI Greater NYC Chapter's Marketing Committee and achieved her CRME and CHBA from HSMAI in 2012. Today, Ms. Lima is the Director of e-Commerce for HSMAI's Austin chapter as well as a member of HEDNA. She has taken her previous experience of revenue management consulting for Intelligent Hotels in addition to being part of the start-up team of the HotelFlash report, to work with hotel partners globally on how to grow their bottom line revenues. Her experience of revenue management began in the late 1990's at Loews Hotels Corporate office in NYC. Simultaneously, Ms. Lima previously ran her own catering/craft service business for the film industry while gaining her revenue management experience. Ms. Lima graduated from Schiller International University in Engelberg Switzerland with a Hospitality Management Degree and a Culinary Arts Degree from the New York Restaurant School. To contact Ms. Lima visit her website www.llconsulting.info, email loululima@gmail.com or call/text 512-645-5573. www.linkedin.com/in/loululima/

Please visit www.llconsulting.info for more information.

Ms. Lima can be contacted at 512-645-5573 or loulu.lima@gmail.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.