Editorial Board   Guest Author

Mr. Campbell

Chris Campbell

Chief Tracking Officer, Review Trackers

Chris Campbell is the founder and Chief Tracking Officer of Review Trackers, a B2B software and service company dedicated to helping enterprises, organizations, and businesses with multiple locations monitor and manage online reviews. Review Trackers is powered by proprietary data collection technology that aggregates and centralizes data from all major online review sites, including TripAdvisor, Google, Yelp, Citysearch, and Foursquare. The company was selected as an Innovative Web Technologies finalist for SXSW Interactive Accelerator 2013, chosen as an SMB Future Digital Marketing Star by BIA/Kelsey, and selected as one of the top 20 companies in Start-Up Chile, Latin America's premier capital network and entrepreneurship hub. An online marketing strategist with extensive tech entrepreneurial experience, Mr. Campbell founded Review Trackers in early 2012 with the vision of making the company the premier provider of all consumer-generated review data. Before Review Trackers, he successfully developed marketing campaigns for the United Nations, Dell, University of Chicago, Nissan, Pep Boys, and Jamba Juice, among many others. He won the 2009 DePaul University Outstanding Entrepreneur of the Year Award, and his work has appeared on Forbes, USA Today, Ad Age, Tech Crunch, The Next Web, and Crain's Chicago Business. Mr. Campbell is also a Global Facilitator for Startup Weekend, having organized and participated in over 30 events in cities around the world, with a finger always on the pulse of the global entrepreneurial community.

Mr. Campbell can be contacted at 866-854-7670 or info@reviewtrackers.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.