Editorial Board   Guest Author

Mr. Wilson

Graham Wilson

Senior Vice President Sales & Marketing, Accor Asia Pacific

Graham Wilson heads the Sales, Marketing and Distribution arm of Accor Hotels in Asia Pacific. Accor iGrahams Europe's leader in hotels with more than 3,500 properties in 92 countries throughout the world with over 550 hotels in 16 countries across Asia Pacific. In January 2010, Mr Wilson assumed his current position as Senior Vice President Sales, Marketing & Distribution and is part of the global Sales & Distribution management committee. Based in the Asia Pacific headquarters in Singapore, he is responsible for overseeing the company's overall Sales, Marketing, Loyalty and Distribution strategy throughout the region. Mr Wilson was previously Vice President Marketing - Asia Pacific for Accor, a position he had occupied since October 2007. Having worked for Accor Hotels for 18 years, he has had the unique opportunity to be part of Accor's “pioneering team” in Asia Pacific which has successfully launched close to 400 hotels and 9 different global brands in this dynamic and fast paced region. Mr Wilson joined Accor in 1993 and was based in Bangkok as Director of Sales and Marketing until 1997 when he returned to Australia. He was previously Director of Marketing for Resort Hotels of Australia based in Sydney. Mr Wilson is on the Advisory Board for Atout France and was honoured in 2006 with Accor's top level executive award, the “Gold Bernache” medal. Accor serves travelers through its luxury and upscale brands Sofitel and Pullman, as well as its midscale Novotel and Mercure products, and economy chains Ibis and All Seasons. In addition, it operates budget brands Motel 6 and Formule 1.

Mr. Wilson can be contacted at 800-6161-367 or graham.wilson@accor.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.