Editorial Board   Guest Author

Mr. Bendaña

Fred Bendaña

Senior Vice President, Sales and Marketing, Creative Producers Group

Fred Bendaña is Senior Vice President for Creative Producers Group, a leading producer of large-scale business meetings, special events, media production, and marketing communications. In his role, Mr. Bendaña leads new business development; existing customer growth and retention; brand and market communications; and overall top-line sales and profit growth. Mr. Bendaña has more than 15 years of experience supporting leading multinational clients with customer marketing and employee engagement endeavors. Prior to Creative Producers Group, Mr. Bendaña worked in various sales leadership roles at Maritz Motivation Solutions, the unit of Maritz Holdings that designs and manages customer loyalty solutions, employee recognition, sales and channel incentives for leading Fortune 500 clients. Mr. Bendaña earned his undergraduate degree in international business and marketing from Saint Louis University and an M.B.A. from Washington University in St. Louis - Olin Business School. He serves on the Maritz Corporate Giving Council, the alumni board of Washington University, the advisory board for the Global Retail Marketing Association (GRMA), the marketing committee for the board of directors' at the Magic House, a Children's Museum in St. Louis, and is active in the American Marketing Association.

Mr. Bendaña can be contacted at 314-367-2255 or fbendana@getcreative.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.