Editorial Board   Guest Author

Ms. Apke

Marie Apke

Chief Operating Officer, Bensinger, DuPont & Associates

Marie Apke is Chief Operating Officer of Bensinger, DuPont & Associates (BDA), a leading EAP that promotes healthy outcomes for the workplace, employees, individuals and their families. Ms. Apke is a NAADAC Certified Substance Abuse Professional (SAP), Licensed Clinical Professional Counselor (LCPC), a Certified Employee Assistance Program Professional (CEAP), an International Certified Compulsive Gambling Counselor (ICCGC), a Certified Compulsive Gambling Counselor (CCGC), and a Certified Problem and Compulsive Gambling Counselor (PCGC) with extensive training in the diagnosis, referral and treatment of addictive illness, including those of alcohol/drugs and problem and compulsive gambling. She has extensive experience in establishing and implementing EAP policies and programs. Ms. Apke has developed a network of both Associate and provider staff on a nationwide basis and is responsible for monitoring and evaluating the quality of care for assessment, referral and treatment. She believes the possibility of change and the potential that EAP has in influencing change. BDA is one of the ten largest EAPs in the nation, serving approximately 10 million lives. The firm's diverse offerings, flexibility, and case management approach ensure an individualized experience for its customers. To view Stressed at Work: What We Can Learn From EAP Utilization please visit: http://www.bensingerdupont.com/images/contentfiles/BDA_White_Paper_2013.pdf.

Ms. Apke can be contacted at 312-726-8620 or marie.apke@bensingerdupont.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.