Editorial Board   Guest Author

Ms. Schelske

Beth Schelske

Divisional Vice President - Client Services, Maritz Motivation Solutions

Beth Schelske is Divisional Vice President - Client Services for Maritz Motivation Solutions working with hospitality clients, including major international hotel chains, airlines and casinos. For over 25 years, Ms. Schelske has been working with Fortune 500 clients developing reward and recognition programs, sales incentives, and consumer loyalty solutions. Most recently she helped launch an international consumer rewards program for US based hospitality client with over 3,700,000 active members in more than 50 countries. Prior to joining Maritz, Ms. Schelske was Vice President of Performance Solutions for ITAGroup. In this role, she helped design and manage employee recognition programs for clients in the telecommunications, manufacturing, automotive and pharmaceutical industries. She was a contributing inventor to the 2012 patent “System and Process for Integration of Incentive Award Programs with Existing Management Systems.” She is past president of the Forum for People Performance Management and former board member of the Incentive Marketing Association. She currently serves on the conference planning board for Recognition Professionals, International. She is a graduate of Grinnell College. Maritz Motivation Solutions is headquartered in St. Louis, Missouri and helps companies bring strategies to life by delivering tangible results, reducing costs, increasing productivity and driving growth. Maritz Motivation Solutions also works in collaboration with The Maritz Institute which is an independent network of thought leaders working to create next generation business practices based on human science research.

Ms. Schelske can be contacted at beth.schelske@maritz.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.