Editorial Board   Guest Author

Ms. Schelske

Beth Schelske

Divisional Vice President - Client Services, Maritz Motivation Solutions

Beth Schelske is Divisional Vice President - Client Services for Maritz Motivation Solutions working with hospitality clients, including major international hotel chains, airlines and casinos. For over 25 years, Ms. Schelske has been working with Fortune 500 clients developing reward and recognition programs, sales incentives, and consumer loyalty solutions. Most recently she helped launch an international consumer rewards program for US based hospitality client with over 3,700,000 active members in more than 50 countries. Prior to joining Maritz, Ms. Schelske was Vice President of Performance Solutions for ITAGroup. In this role, she helped design and manage employee recognition programs for clients in the telecommunications, manufacturing, automotive and pharmaceutical industries. She was a contributing inventor to the 2012 patent “System and Process for Integration of Incentive Award Programs with Existing Management Systems.” She is past president of the Forum for People Performance Management and former board member of the Incentive Marketing Association. She currently serves on the conference planning board for Recognition Professionals, International. She is a graduate of Grinnell College. Maritz Motivation Solutions is headquartered in St. Louis, Missouri and helps companies bring strategies to life by delivering tangible results, reducing costs, increasing productivity and driving growth. Maritz Motivation Solutions also works in collaboration with The Maritz Institute which is an independent network of thought leaders working to create next generation business practices based on human science research.

Ms. Schelske can be contacted at beth.schelske@maritz.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.