Editorial Board   

Mr. Hurn

Christopher G. Hurn

President & CEO, Mercantile Commercial Capital LLC

Christopher G. Hurn is the President and Chief Executive Officer of Mercantile Commercial Capital LLC and actively participates in, among other things, the business development, underwriting and marketing functions of MCC. The company was expressly created to focus exclusively on providing 90 percent loan-to-cost financing for small to mid-sized business owners to purchase or construct commercial real estate. With this type of lending, business owners can obtain the highest cash-on-cash return available with financing that is cash-flow and capital sensitive to their business. Previously, he worked as a senior management consultant, financier and executive with companies such as GE Capital, Heller Financial and NAI Realvest. Mr. Hurn currently serves on the Greater Orlando Regional Chamber of Commerce's Small Business Chamber Board of Directors and the Board of Directors for the Association for Corporate Growth's (ACG) Orlando Chapter. He is active in the Orlando Chapter of Financial Executives International (FEI), the National Association of Development Companies (NADCO), the Seminole/Lake Mary Chamber of Commerce, the Greater Orlando Regional Chamber of Commerce, Central Florida Commercial Real Estate Society (CFCRES), the National Federation of Independent Businesses (NFIB), and the Orlando Real Estate Forum (OREF), which he co-founded. Mr. Hurn attended the Georgetown University Law Center and earned a Master's Degree from the University of Pennsylvania's Fels Center (formerly at the Wharton School of Business). He earned two Magna Cum Laude Bachelor degrees (B.A. and B.S.) from Loyola University Chicago.

Mr. Hurn can be contacted at 407-786-5040 or churn@mercantilecc.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.