Ally Northfield has spent much of her career traveling the world, creating and developing marketing, distribution and revenue management strategies focused on driving profit for independent hotels, hotel groups and the tourism industry.
As Managing Director of Revenue by Design, Ms. Northfield leads a team of revenue management specialists focused on delivering business transforming revenue management and distribution solutions within the hospitality sector.
Known for her ability to simplify the communication of complex business processes, Ms. Northfield is the principal author of the Revenue by Design revenue management training programs attended by over 400 hotel companies worldwide.
Revenue by Design's delivery of training, outsource revenue management services and consultancy to hundreds of hotels and accommodation providers worldwide has firmly established the company as an industry leader in the provision of revenue optimizing services.
In addition, Ms. Northfield offers her skills to industry associations and has held board positions with HEDNA, and currently serves as the chair of the revenue management committee for HOSPA, and on the advisory council for HFTP Europe. She is regularly asked to contribute to industry thought leadership discussions and is a published author writing articles for Hotels Magazine and White Papers for HEDNA and ETOA.