Editorial Board   Guest Author

Ms. Shimota

Deanna Shimota

Director of Marketing, Sajan, Inc.

Deanna Shimota has more than 13 years of progressive marketing management experience, holding several strategic positions at global organizations such as The Connection, Ceridian and Concur. In 2010 she joined Sajan, a leading global language services provider known for its top-ranked proprietary translation management system technology. Since Sajan's inception in 1997, its teams of localization professionals have been creating custom solutions for companies in several industries, with unique specialization in the travel and hospitality arena. Ms. Shimota leads a marketing team that is on the front lines of gauging client needs and creating on-point content regarding the real-time nature of the hospitality industry's marketing localization requirements. This includes time-sensitive global content such as websites, marketing materials, customer communications, loyalty programs, booking and reservation databases, backend fulfillment, revenue management, internal employee communications and signage. In response to the explosive localization needs within this industry, Sajan has built a worldwide reputation for excellence in localizing fast-changing content for global hotels, airlines, car rental companies, cruise lines, web-based hotel reservation companies and more. During her tenure at Sajan, Ms. Shimota has reinvigorated existing programs and built from scratch several initiatives that have proven highly successful. With her forward-thinking, metrics-driven leadership, she continues to increase company visibility and drive growth of new business globally across the organization. Ms. Shimota holds a degree in marketing communications and an advanced degree in technical communications. Her specializations include creative planning, strategy design and implementation on a global scale, and building and launching programs that foster ever-increasing brand awareness. She finds great satisfaction in leading efforts to educate companies on expanding their global brand presence and ensuring that their messaging resonates with markets around the world.

Ms. Shimota can be contacted at 715-426-9505 or dshimota@sajan.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.