Editorial Board   Guest Author

Ms. Shimota

Deanna Shimota

Director of Marketing, Sajan, Inc.

Deanna Shimota has more than 13 years of progressive marketing management experience, holding several strategic positions at global organizations such as The Connection, Ceridian and Concur. In 2010 she joined Sajan, a leading global language services provider known for its top-ranked proprietary translation management system technology. Since Sajan's inception in 1997, its teams of localization professionals have been creating custom solutions for companies in several industries, with unique specialization in the travel and hospitality arena. Ms. Shimota leads a marketing team that is on the front lines of gauging client needs and creating on-point content regarding the real-time nature of the hospitality industry's marketing localization requirements. This includes time-sensitive global content such as websites, marketing materials, customer communications, loyalty programs, booking and reservation databases, backend fulfillment, revenue management, internal employee communications and signage. In response to the explosive localization needs within this industry, Sajan has built a worldwide reputation for excellence in localizing fast-changing content for global hotels, airlines, car rental companies, cruise lines, web-based hotel reservation companies and more. During her tenure at Sajan, Ms. Shimota has reinvigorated existing programs and built from scratch several initiatives that have proven highly successful. With her forward-thinking, metrics-driven leadership, she continues to increase company visibility and drive growth of new business globally across the organization. Ms. Shimota holds a degree in marketing communications and an advanced degree in technical communications. Her specializations include creative planning, strategy design and implementation on a global scale, and building and launching programs that foster ever-increasing brand awareness. She finds great satisfaction in leading efforts to educate companies on expanding their global brand presence and ensuring that their messaging resonates with markets around the world.

Ms. Shimota can be contacted at 715-426-9505 or dshimota@sajan.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.