Editorial Board   Guest Author

Mr. Toomey

Colin Toomey

Concierge, Shangri-La Hotel, Sydney

Colin Toomey is a 25-year veteran of the Concierge profession. He began his career at the Sheraton Brisbane Hotel in the mid 1980's. A native of Sydney, Australia he returned home during the Australian bi-centenary celebrations of 1988 and started work in the lobby of the historic InterContinental Hotel Sydney. As the Japanese tourism boom of the early 1990's reached its peak Mr. Toomey opened the 470 room Hotel Nikko in Sydney's leafy Potts Point, assuming his first role as Chief Concierge. A final move back into the city in 1995 to the newly opened ANA Hotel, coincided with Colin's acceptance into the Society of the Golden Keys. Receiving his keys from the then International President of Les Clefs d'Or, the legendary Tony Facciolo, was considered by Mr. Toomey to be a highlight of his early career as a professional Concierge. In the ensuing 18 years Mr. Toomey has risen through the ranks of Les Clefs d'Or, first in his native Australia and then on the International Board of Directors. When elected President of his National Section in 2002 Mr. Toomey became the youngest person to ever hold this position. He presided over a period of strong growth for the Gold Keys in Australia. Two years later he was entrusted with the Zone Directors role for Oceania, the smallest of the seven regions that make up the international body of UICH. Having been elected onto the International Executive during the Guangzhou Congress of 2009 Mr. Toomey now holds the position of 1st Vice President Les Clefs d'Or and remains the only representative of that body based in the Southern Hemisphere. During his time at Shangri-La Hotel Sydney, (which took over management from ANA in 2003), Mr. Toomey has received numerous industry awards recognizing his achievements. A two time winner of the Australian Hotels Association Concierge of the Year Award, Mr. Toomey was also a recent recipient of an equivalent honor bestowed by Hotel Management magazine. Outside of work Mr. Toomey is an avid golfer and bush-walker. He resides in the coastal Sydney suburb of Little Bay with his wife and three young daughters.

Mr. Toomey can be contacted at 612-9250-6018 or colin.toomey@shangri-la.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.