Editorial Board   Guest Author

Mr. Romei

Michael Romei

Chef Concierge, The Waldorf Towers

Michael Romei has been dubbed "The Ambassador of Hospitality" and he practices his brand of statecraft on both a local and global level. Mr. Romei is the Chef Concierge of the Waldorf Towers/Waldorf Astoria Hotel in New York City. Presidents, heads of state, celebrities, and tourists from around the world seek out Mr. Romei with requests that run the gamut from getting hot tickets to a sold-out show to staging an elaborate marriage proposal. You'll find Mr. Romei in his hotel lobby speaking Italian on the phone, chatting with guests in Spanish and making dinner reservations in French. Need to charter a jet in an hour to take you to Paris? Done! Or how about that golf cart you need assembled in your suite on Christmas Eve complete with a big, red bow? With pleasure! Or perhaps you're leaving for Hong Kong later in the week for an unexpected business meeting. Mr. Romei will seamlessly provide a hotel, an itinerary, and walking directions to his favorite restaurant, which will also become yours because he's already anticipated your needs. He'll tell you to say hello to the Maitre' d for him whether in Hong Kong or Mumbai or Rome. Mr. Romei is the insider's insider, knowing where to go and what to do in the far flung corners of the world. Mr. Romei's frequent Waldorf guests will often boast that their favorite concierge in New York set up a complete European vacation for them. In today's competitive luxury hotel market, that is indeed an edge. Mr. Romei is the General Secretary of the prestigious international organization Les Clefs D'Or, signified by the golden keys that he wears on his lapels. Les Clefs D'Or boasts nearly 4000 members working in 60 countries all of whom have undergone rigorous training in the concierge profession, a lot of that training done by Mr. Romei himself. He logs tens of thousands of miles each year conducting training sessions and seminars all around the world. Mr. Romei teaches the art of hospitality to all levels of hotel staff; from General Managers, to bellhops, to housekeepers, and of course, the concierges. This year alone, Mr. Romei has traveled all over India, the Maldives, The Caribbean, Queenstown, New Zealand, Bangkok, and locally in NYC and USA conducting training sessions. He also spreads the word of just how invaluable concierges are to their hotels. Perhaps the GM of the Movenpick Hotel in Bangalore, India said it best, after one of Romei's training sessions: "The concierge is the face of the hotel. He is the one who interacts with the guests on a daily basis. So it is vitally important to have an excellent and well-trained concierge team." Mr. Romei has a BA from Manhattanville College, a Master's degree in International Studies from NYU, is a faculty member of NYU's Continuing Education Hospitality Program, and lectures and teaches all over the world.

Mr. Romei can be contacted at 212-872-4718 or michael.romei@waldorfastoria.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.