Editorial Board   Guest Author

Mr. Vanderslice

John T.A. Vanderslice

Global Head, Luxury and Lifestyle Brands, Hilton Worldwide

John T. A. Vanderslice serves as the Global Head of Luxury & Lifestyle Brands, of Hilton Worldwide, which includes Conrad Hotels & Resorts and Waldorf Astoria Hotels & Resorts. Mr. Vanderslice joined Hilton Worldwide in September 2009 and has an extensive background in international hospitality and packaged goods. He has worked at such notable companies as Club Med, Inc. and Kraft General Foods. Mr.Vanderslice served as President and Chief Executive Officer of Club Med Americas, operator of more than 100 leisure resorts in 30 countries, where he led Club Med's operations in North and South America. He was credited with successfully integrating Club Med's marketing and commercial activities, finance and operations while repositioning the all-inclusive resorts as upscale destinations. Prior to joining Hilton Worldwide, Mr. Vanderslice served as Chief Executive Officer for Miraval Spa, Tucson, Ariz., where he where he was instrumental in transforming the 13-year old spa into a top-ranked lifestyle resort and launched the first branded lifestyle real estate concept, Miraval Living in New York. Mr.Vanderslice has also held executive positions with Triarc Restaurant Group, Ft. Lauderdale and its subsidiaries including Arby's and T.J. Cinnamons, Inc. Prior to that, he served in a leadership capacity overseeing legacy brands and new product introductions for Kraft General Foods.

Mr. Vanderslice can be contacted at 703-883-1000 x35255 or john.vanderslice@hilton.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.