Editorial Board   Guest Author

Mr. Vanderslice

John T.A. Vanderslice

Global Head, Luxury and Lifestyle Brands, Hilton Worldwide

John T. A. Vanderslice serves as the Global Head of Luxury & Lifestyle Brands, of Hilton Worldwide, which includes Conrad Hotels & Resorts and Waldorf Astoria Hotels & Resorts. Mr. Vanderslice joined Hilton Worldwide in September 2009 and has an extensive background in international hospitality and packaged goods. He has worked at such notable companies as Club Med, Inc. and Kraft General Foods. Mr.Vanderslice served as President and Chief Executive Officer of Club Med Americas, operator of more than 100 leisure resorts in 30 countries, where he led Club Med's operations in North and South America. He was credited with successfully integrating Club Med's marketing and commercial activities, finance and operations while repositioning the all-inclusive resorts as upscale destinations. Prior to joining Hilton Worldwide, Mr. Vanderslice served as Chief Executive Officer for Miraval Spa, Tucson, Ariz., where he where he was instrumental in transforming the 13-year old spa into a top-ranked lifestyle resort and launched the first branded lifestyle real estate concept, Miraval Living in New York. Mr.Vanderslice has also held executive positions with Triarc Restaurant Group, Ft. Lauderdale and its subsidiaries including Arby's and T.J. Cinnamons, Inc. Prior to that, he served in a leadership capacity overseeing legacy brands and new product introductions for Kraft General Foods.

Mr. Vanderslice can be contacted at 703883100035255 or john.vanderslice@hilton.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.