Editorial Board   Guest Author

Mr. Heung

Tony Heung

Senior Director Global Product Management, Exceptional Innovation

Tony Heung joined Exceptional Innovation Inc (EI) as Senior Director Global Product Management based in the head office in Westerville, Ohio in 2016.  Mr. Heung is responsible for product management of EI networking products with  a focus on iQ internet product.  He is also responsible for network requirements for all iQ products. 


Mr. Heung previously held a number of increasingly responsible positions at Quadriga Worldwide (acquired by EI) for over 14 years. His last position held at Quadriga was the Director, Business Development - Internet, Networks and Infrastructure.  He was responsible for the company's network strategy and growing the networking business globally.

Mr. Heung has brought to EI and Quadriga extensive knowledge of and experience in wireless and wired networking, security and global network infrastructure and with his team has been responsible for the introduction of Cisco and HP Networks as well as IP over Coax solutions installed globally. Immediately prior to joining Quadriga, Mr. Heung was based in Auckland, New Zealand and held a position at the technical team of Gen-i later acquired by New Zealand Telecom.

Mr. Heung received his B.E. (Hons) degree in Engineering Science from the University of Auckland.  He also received his M.E. degree in Biomedical Engineering from the University of Auckland where he received a scholarship with a specialization in computational technique on multiple sclerosis research. Mr. Heung is also the early adopter of the CISSP (Certified Information Systems Security Professional) and has been certified since 2002.

 

Please visit http://www.exceptionalinnovation.com for more information.

Mr. Heung can be contacted at 614-890-6090 or theung@exceptionalinnovation.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.