Editorial Board   

Ms. Heyl

Sherry Heyl

Founder & Consultant, Amplified Concepts

Sherry Heyl is an award-winning marketing professional with 10+ years experience using digital media to build brand equity and amplify brand experiences. Since 2005, she has been developing digital marketing strategies, mostly focused on social platforms that enable organizations to integrate new technologies and capabilities with their existing campaigns and business goals.

Ms. Heyl has developed customized individual training tracks to help marketing managers and business owners add social media as a core competency. As the founder of Amplified Concepts, she uses her expertise in strategy development and project management combined with her relationships with some of the smartest freelancers in the digital world to deliver customized solutions and deep expertise to client projects.

From building up hype and attendance for a nonprofit's first 5K run to leading a press tour of Atlanta for over 50 social media influencers from around the world to developing engagement initiatives such as trivia questions and games, Ms. Heyl has developed, managed and been hands-on with numerous campaigns both large and small.

Ms. Heyl has been involved in many notable projects including: Social Influencers Travel Summit (was developed in partnership with the Atlanta Convention Visitors Bureau to bring together 50+ Influencers from around the world for workshops delivered by their peers combined with a press tour of the city). This event yielded over 93 million impressions and was recognized by AiMA best of Atlanta, PR Daily's Digital PR & Social Media Awards in the category of Digital and Social Media for Brand Awareness

The team also received recognition by PR Daily's Social Media Awards in the category of Best Community Engagement for Pullman Paris Press Tour focused on telling to story of the renovations of the Pullman hotels to the North American Market.

Ms. Heyl can be contacted at 404-386-9801 or sherry@amplifiedconcepts.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.