Editorial Board   

Ms. Heyl

Sherry Heyl

Founder & Consultant, Amplified Concepts

Sherry Heyl is an award-winning marketing professional with 10+ years experience using digital media to build brand equity and amplify brand experiences. Since 2005, she has been developing digital marketing strategies, mostly focused on social platforms that enable organizations to integrate new technologies and capabilities with their existing campaigns and business goals.

Ms. Heyl has developed customized individual training tracks to help marketing managers and business owners add social media as a core competency. As the founder of Amplified Concepts, she uses her expertise in strategy development and project management combined with her relationships with some of the smartest freelancers in the digital world to deliver customized solutions and deep expertise to client projects.

From building up hype and attendance for a nonprofit's first 5K run to leading a press tour of Atlanta for over 50 social media influencers from around the world to developing engagement initiatives such as trivia questions and games, Ms. Heyl has developed, managed and been hands-on with numerous campaigns both large and small.

Ms. Heyl has been involved in many notable projects including: Social Influencers Travel Summit (was developed in partnership with the Atlanta Convention Visitors Bureau to bring together 50+ Influencers from around the world for workshops delivered by their peers combined with a press tour of the city). This event yielded over 93 million impressions and was recognized by AiMA best of Atlanta, PR Daily's Digital PR & Social Media Awards in the category of Digital and Social Media for Brand Awareness

The team also received recognition by PR Daily's Social Media Awards in the category of Best Community Engagement for Pullman Paris Press Tour focused on telling to story of the renovations of the Pullman hotels to the North American Market.

Ms. Heyl can be contacted at 404-386-9801 or sherry@amplifiedconcepts.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.