Editorial Board   Guest Author

Mr. Absenger

Werner Absenger

Chef de Cuisine, Cygnus 27 at Amway Grand Plaza

Chef Werner Absenger, chef de cuisine, has helped propel Cygnus 27, one of the highest-ranked restaurants in Michigan, into the forefront of the state's premier culinary scene. Located atop the Amway Grand Plaza in Grand Rapids, MI, Cygnus 27 has been a distinguished AAA Four-Diamond restaurant for nine years. The initial Four-Diamond recognition in 2004 was only the beginning as, under Chef Absenger's leadership, Cygnus 27 has been named Restaurant of the Year by Grand Rapids Magazine three times. In 2010, the Michigan Lodging and Tourism Association awarded Chef Absenger the Stars of the Industry Culinary Employee of the Year Award for excellence in the Michigan lodging and tourism industry. Chef Absenger has been with the Amway Grand Plaza for 10 years. A 20-year culinary industry veteran, he has held posts at Alpenrose Restaurant & Cafe in Holland, MI as chef de cuisine and executive chef, and at the Grand Hotel in Mackinac Island, MI where he worked in various positions ranging from chef tournant to banquet chef. Chef Absenger also honed his skills at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch in Scottsdale, AZ and at the Hotel Gasthof Gramshammer in Vail, CO. Before joining the culinary team at the Amway Grand Plaza, Chef Absenger was an entrepreneur and operated an organic smoothie bar, Juz C, in Grand Haven, MI. As the owner, he developed the menu, concept, and theme of this healthy establishment from 2001-2003. In his native Austria, Chef Absenger completed a four-year apprenticeship at the Hotel Goldener Ochs in Melk, Austria and attended chef school at Landesberufsschule für das Gastgewerbe in Waldegg, Austria. He later served as a chef in the Austrian military at one of its hospitals in Wien-Stammersdorf before moving to the United States in 1988. A chef by trade and a scientist at heart, Chef Absenger's true passion lies with studying the modulatory effects nutrition and other mind-body treatments have on cancer patients. In 2008, Chef Absenger earned his Bachelor of Science degree in alternative medicine from Everglades University in Boca Raton, FL. In 2010, he earned his Masters of Science in human nutrition from Bridgeport University in Bridgeport, CT. He is currently working towards a Doctorate in mind-body medicine from Saybrook University in San Francisco, CA. As a member of the executive board for the Greater Grand Rapids Food Systems Council, Chef Absenger helped to develop the Cultivating Urban Seeds of Prosperity (CUSP) program in 2007. The organization supports local farmers by providing a market for urban growers to sell their produce to restaurants and other outlets.

Mr. Absenger can be contacted at 616-774-2000 or WAbsenger@amwaygrand.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.