Editorial Board   Guest Author

Mr. Absenger

Werner Absenger

Chef de Cuisine, Cygnus 27 at Amway Grand Plaza

Chef Werner Absenger, chef de cuisine, has helped propel Cygnus 27, one of the highest-ranked restaurants in Michigan, into the forefront of the state's premier culinary scene. Located atop the Amway Grand Plaza in Grand Rapids, MI, Cygnus 27 has been a distinguished AAA Four-Diamond restaurant for nine years. The initial Four-Diamond recognition in 2004 was only the beginning as, under Chef Absenger's leadership, Cygnus 27 has been named Restaurant of the Year by Grand Rapids Magazine three times. In 2010, the Michigan Lodging and Tourism Association awarded Chef Absenger the Stars of the Industry Culinary Employee of the Year Award for excellence in the Michigan lodging and tourism industry. Chef Absenger has been with the Amway Grand Plaza for 10 years. A 20-year culinary industry veteran, he has held posts at Alpenrose Restaurant & Cafe in Holland, MI as chef de cuisine and executive chef, and at the Grand Hotel in Mackinac Island, MI where he worked in various positions ranging from chef tournant to banquet chef. Chef Absenger also honed his skills at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch in Scottsdale, AZ and at the Hotel Gasthof Gramshammer in Vail, CO. Before joining the culinary team at the Amway Grand Plaza, Chef Absenger was an entrepreneur and operated an organic smoothie bar, Juz C, in Grand Haven, MI. As the owner, he developed the menu, concept, and theme of this healthy establishment from 2001-2003. In his native Austria, Chef Absenger completed a four-year apprenticeship at the Hotel Goldener Ochs in Melk, Austria and attended chef school at Landesberufsschule für das Gastgewerbe in Waldegg, Austria. He later served as a chef in the Austrian military at one of its hospitals in Wien-Stammersdorf before moving to the United States in 1988. A chef by trade and a scientist at heart, Chef Absenger's true passion lies with studying the modulatory effects nutrition and other mind-body treatments have on cancer patients. In 2008, Chef Absenger earned his Bachelor of Science degree in alternative medicine from Everglades University in Boca Raton, FL. In 2010, he earned his Masters of Science in human nutrition from Bridgeport University in Bridgeport, CT. He is currently working towards a Doctorate in mind-body medicine from Saybrook University in San Francisco, CA. As a member of the executive board for the Greater Grand Rapids Food Systems Council, Chef Absenger helped to develop the Cultivating Urban Seeds of Prosperity (CUSP) program in 2007. The organization supports local farmers by providing a market for urban growers to sell their produce to restaurants and other outlets.

Mr. Absenger can be contacted at 616-774-2000 or WAbsenger@amwaygrand.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.