Editorial Board   Guest Author

Mr. Wilhelm

Sam Wilhelm

Chef Concierge, Four Seasons Resort Maui at Wailea

Chef Concierge Sam Wilhelm has been immersed in the hospitality industry since he can remember. Born and raised in the quaint town of Hana, the namesake of Maui's most notorious road trip, Wilhelm's father was a Director of Food & Beverage at the Hotel Hana and his mother was a Front Office Manager. "Growing up, I was always at the hotel. My sisters even danced hula there," recalls Mr. Wilhelm. "And when we weren't there, we were having guests over to our home for dinner." Mr. Wilhelm still exudes the aloha spirit instilled in his childhood, and much of his focus at Four Seasons Resort Maui relates to showing his guests the beauty of the island and its native people. The young chef concierge swiftly navigated up through the hotel ranks. At age 15, he became a concierge agent at Hotel Hana. After graduating high school, he moved into the Food & Beverage department. Three years later, he moved from Hana to the luxury resort area of Wailea, Maui, taking a position as a front desk agent at the Fairmont Kea Lani, where he stayed for five years, advancing to chef concierge. In 2011, Mr. Wilhelm joined Four Seasons "I wanted be part of the best," he says. A year later, he was promoted to chef concierge, heading the largest team of concierge in the company. Mr. Wilhelm also holds the coveted golden keys of the Les Clef d'Or, which he earned in 2009. He regularly attends the association's annual congress meetings, developing initiatives to bring back to his island home and growing his network of his peers-the best of the best in the business. "My goal at the resort is twofold: first, to provide guests with a level of service that exceeds their expectations; second, to show them the real Maui, the one that I grew up with and that they can take home with them in the form of lifelong memories." When Mr. Wilhelm is not behind the desk, he enjoys experiencing all his island home has to offer. He can often be found with family and friends, relaxing at the beach or dining at the island's most revered eateries-from chef's tables to holes-in-the-wall.

Mr. Wilhelm can be contacted at 808- 874-8000 or sam.wilhelm@fourseasons.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.