Editorial Board   

Ms. Anya Nara

Rita Anya Nara

Author, The Anxious Traveler

Rita Anya Nara is the author of The Anxious Traveler: How to Overcome Your Fear to Travel the World (2013). She has been recognized by The Chicago Tribune, ABC Online, Yahoo Finance, Fox Business News, The Good Day Sacramento Show, The AAA Show, The Kathryn Zox Show, World Travelers of America, Bankrate, Inc., RadioMD, and Travel Industry Today as an expert in recognizing the psychological challenges facing travelers, and how to successfully manage them. Ms. Nara personally overcame the limitations of panic disorder and social anxiety to travel to over 40 countries around the world, for both business and leisure, and specializes in empowering prospective tourists and business travelers to trade their armchairs for suitcases. Through her outreach to her readers and blog followers, she is increasingly aware of the number of people around the country -- and the world -- who have the money and time to travel, but lack the confidence to begin their journey. She provides valuable insight to industry specialists on what specific fears are holding pack potential customers -- fears that go far beyond concerns about terrorism or flying. With her help, this previously untapped market is making the ultimate journey: from daydreamer to traveler. Ms. Nara received her Bachelor of Science degree from the University of California at Davis in 2000, and resides outside the Bay Area when not traveling.

Ms. Anya Nara can be contacted at 916-721-6457 or ritaanyanara@gmail.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.