Editorial Board   

Ms. Anya Nara

Rita Anya Nara

Author, The Anxious Traveler

Rita Anya Nara is the author of The Anxious Traveler: How to Overcome Your Fear to Travel the World (2013). She has been recognized by The Chicago Tribune, ABC Online, Yahoo Finance, Fox Business News, The Good Day Sacramento Show, The AAA Show, The Kathryn Zox Show, World Travelers of America, Bankrate, Inc., RadioMD, and Travel Industry Today as an expert in recognizing the psychological challenges facing travelers, and how to successfully manage them. Ms. Nara personally overcame the limitations of panic disorder and social anxiety to travel to over 40 countries around the world, for both business and leisure, and specializes in empowering prospective tourists and business travelers to trade their armchairs for suitcases. Through her outreach to her readers and blog followers, she is increasingly aware of the number of people around the country -- and the world -- who have the money and time to travel, but lack the confidence to begin their journey. She provides valuable insight to industry specialists on what specific fears are holding pack potential customers -- fears that go far beyond concerns about terrorism or flying. With her help, this previously untapped market is making the ultimate journey: from daydreamer to traveler. Ms. Nara received her Bachelor of Science degree from the University of California at Davis in 2000, and resides outside the Bay Area when not traveling.

Ms. Anya Nara can be contacted at 916-721-6457 or ritaanyanara@gmail.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.