Editorial Board   

Ms. Anya Nara

Rita Anya Nara

Author, The Anxious Traveler

Rita Anya Nara is the author of The Anxious Traveler: How to Overcome Your Fear to Travel the World (2013). She has been recognized by The Chicago Tribune, ABC Online, Yahoo Finance, Fox Business News, The Good Day Sacramento Show, The AAA Show, The Kathryn Zox Show, World Travelers of America, Bankrate, Inc., RadioMD, and Travel Industry Today as an expert in recognizing the psychological challenges facing travelers, and how to successfully manage them. Ms. Nara personally overcame the limitations of panic disorder and social anxiety to travel to over 40 countries around the world, for both business and leisure, and specializes in empowering prospective tourists and business travelers to trade their armchairs for suitcases. Through her outreach to her readers and blog followers, she is increasingly aware of the number of people around the country -- and the world -- who have the money and time to travel, but lack the confidence to begin their journey. She provides valuable insight to industry specialists on what specific fears are holding pack potential customers -- fears that go far beyond concerns about terrorism or flying. With her help, this previously untapped market is making the ultimate journey: from daydreamer to traveler. Ms. Nara received her Bachelor of Science degree from the University of California at Davis in 2000, and resides outside the Bay Area when not traveling.

Ms. Anya Nara can be contacted at 916-721-6457 or ritaanyanara@gmail.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.