Editorial Board   Guest Author

Mr. Lodder

Doug Lodder

Senior Vice President of Business Development, Boingo Wireless, Inc.

Doug Lodder is the senior vice president of business development at Boingo Wireless (NASDAQ: WIFI). Boingo is a leading Distributed Antenna System (DAS) and Wi-Fi provider with a vast network footprint that reaches more than one billion consumers annually in places as varied as hotels, airports, stadiums, universities and military bases. Mr. Lodder is responsible for Boingo's DAS, Offload and Wholesales businesses, where he oversees the strategy and development of Wi-Fi, DAS and Small Cell networks for the company's new and existing venue partnerships as well as the monetization of those networks through innovative partnerships with wireless carriers (DAS, Offload) and Wholesale partners (American Express, MasterCard). His teams work across the hospitality, sports and entertainment, transportation, commercial real estate and other vertical markets and are responsible for generating nearly half of Boingo's revenue. Mr. Lodder has nearly a decade of experience in managing telecommunications infrastructure in large-scale, high growth environments. Prior to joining Boingo, he was an early employee at Mobilitie where he was responsible for network strategy and the acquisition and development of telecommunications assets. Mobilitie was acquired in 2012 for $1.1 billion. Prior to Mobilitie, Mr. Lodder served in a variety of investment banking roles at Wedbush Securities. Mr. Lodder holds an MBA from the University of Southern California's Marshall School of Business and an undergraduate degree from San Diego State University. He is a sought after industry expert, frequently speaking on conference panels regarding the guest experience, connectivity and how to address the ongoing mobile data explosion with the strategic installation of DAS and Wi-Fi networks.

Mr. Lodder can be contacted at 310-689-1163 or dlodder@boingo.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.