Editorial Board   Guest Author

Ms. Cavallari

Renie Cavallari

Founder & Chief Inspirational Officer, Aspire Marketing

Renie Cavallari is founder, CEO and Chief Instigator of Aspire and an award-winning international marketing and leadership expert. Her inimitable grasp of business and its challenges, along with her proven, innovative solutions set Renie apart as a captivating speaker, author, leader, coach, and strategist who has driven measurable results for businesses around the world for over 30 years. As a powerhouse business leader, Ms. Cavallari helps both small and large brands achieve breakthrough results by thinking boldly and disrupting the status quo. She has re-positioned and opened hundreds of hotels, resorts, restaurants, airlines, technology companies & sr. living communities. Since founding Aspire in 1995, Ms. Cavallari has worked with thousands of clients, helping them optimize asset value and make more money through brand strategy development & execution, brand-service cultural integration and revenue optimization training.

Ms. Cavallari is an author and her third book in the Aspire…series, Aspire... to Shine, helps humans and enterprises play “all in”. It focuses on inspiring people to turn on their motivational switch and explores competency, performance and what it takes to self-lead... what it means to “Shine.” Aspire... to Lead is an in-depth look at the leadership principles and strategies that have grown revenues, profitability, and customer retention for some of the world's most respected leaders and Aspire... to Be is an insightful and inspirational collection of leadership tips and tools that shape stronger leaders. Renie has also written The Official Girlfriends' Getaway Book, a guide to planning a fun-filled, rejuvenating girlfriends' getaway. It is an example of the innovation and Blue Ocean strategies Ms. Cavallari is known for.

Since founding Aspire in 1995, Ms. Cavallari has worked with thousands of clients around the globe to challenge the status quo and effectively ignite change. Known for creative collaboration with customers to optimize revenues through strategic marketing & consulting, cultural alignment and training, Aspire is recognized as an innovative change organization with revolutionary programming and research-based, field-tested and protected processes that improve financial performance. e Ms. Cavallari raises the bar. 

Ms. Cavallari is a member of the prestigious National Speakers Association, Entrepreneurs Organization (EO) and the International Society of Hospitality Consultants (ISHC), a professional society of leading consultants in the hospitality industry. TrainingIndustry.com has named Renie as one of the Top 20 Most Influential Training Professionals and Aspire again won a Stevie Award in the “Most Innovative Company” category for the 13th year in a row in 2018. Ms. Cavallari is known for coloring outside the lines.

Please visit http://www.aspiremarketing.com for more information.

Ms. Cavallari can be contacted at 602-392-0700 or renie@poweredbyaspire.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.