Editorial Board   Guest Author

Ms. Cavallari

Renie Cavallari

Founder & Chief Inspirational Officer, Aspire Marketing

Renie Cavallari, founder, CEO and Chief Instigator of aspire, has never been afraid to think boldly. Since founding aspire in 1995, the award-winning international strategist and leadership expert has helped thousands of clients worldwide through leadership development & alignment, operationalizing of their brands, and changing culture through training that shifts mindset and improves competencies.

Her inimitable grasp of business and its challenges, along with aspire's proven, innovative training methodologies, sets Ms. Cavallari apart as a captivating speaker, author, leader, and strategist. "True innovation happens by awakening the potential of people. With cultural and behavioral shifts, there is no limit to the results we can achieve together."

Ms. Cavallari is recognized as a thought leader in the area of people technology, which focuses on shifting human behavior to improve performance and quality of life. As a powerhouse business leader, Cavallari helps both small and large organizations achieve breakthrough results by thinking boldly and disrupting the status quo.

She is also the author of the 3-part book series, aspire... to, which focuses on how to create an all-in business culture through intentional leadership & inspiring everyone to turn on their motivational switch. Ms. Cavallari's next book, HEADTRASH, The Leading Killer of Human Potential is due out in Spring 2020.

Ms. Cavallari is a member of the prestigious National Speakers Association (NSA) and was named an "Outstanding Woman in Business" by Phoenix Business Journal. Her company aspire has won a Stevie Award as a "Most Innovative Company" for 14 years in a row.

Ms. Cavallari is known for being a maverick who colors outside the lines. 

Please visit http://www.aspiremarketing.com for more information.

Ms. Cavallari can be contacted at +1 602-392-0700 or renie@poweredbyaspire.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.