Editorial Board   Guest Author

Ms. Cavallari

Renie Cavallari

Founder & Chief Inspirational Officer, Aspire Marketing

Renie Cavallari is founder, CEO and Chief Instigator of Aspire and an award-winning international marketing and leadership expert. Her inimitable grasp of business and its challenges, along with her proven, innovative solutions set Renie apart as a captivating speaker, author, leader, coach, and strategist who has driven measurable results for businesses around the world for over 30 years. As a powerhouse business leader, Ms. Cavallari helps both small and large brands achieve breakthrough results by thinking boldly and disrupting the status quo. She has re-positioned and opened hundreds of hotels, resorts, restaurants, airlines, technology companies & sr. living communities. Since founding Aspire in 1995, Ms. Cavallari has worked with thousands of clients, helping them optimize asset value and make more money through brand strategy development & execution, brand-service cultural integration and revenue optimization training.

Ms. Cavallari is an author and her third book in the Aspire…series, Aspire... to Shine, helps humans and enterprises play “all in”. It focuses on inspiring people to turn on their motivational switch and explores competency, performance and what it takes to self-lead... what it means to “Shine.” Aspire... to Lead is an in-depth look at the leadership principles and strategies that have grown revenues, profitability, and customer retention for some of the world's most respected leaders and Aspire... to Be is an insightful and inspirational collection of leadership tips and tools that shape stronger leaders. Renie has also written The Official Girlfriends' Getaway Book, a guide to planning a fun-filled, rejuvenating girlfriends' getaway. It is an example of the innovation and Blue Ocean strategies Ms. Cavallari is known for.

Since founding Aspire in 1995, Ms. Cavallari has worked with thousands of clients around the globe to challenge the status quo and effectively ignite change. Known for creative collaboration with customers to optimize revenues through strategic marketing & consulting, cultural alignment and training, Aspire is recognized as an innovative change organization with revolutionary programming and research-based, field-tested and protected processes that improve financial performance. e Ms. Cavallari raises the bar. 

Ms. Cavallari is a member of the prestigious National Speakers Association, Entrepreneurs Organization (EO) and the International Society of Hospitality Consultants (ISHC), a professional society of leading consultants in the hospitality industry. TrainingIndustry.com has named Renie as one of the Top 20 Most Influential Training Professionals and Aspire again won a Stevie Award in the “Most Innovative Company” category for the 13th year in a row in 2018. Ms. Cavallari is known for coloring outside the lines.

Please visit http://www.aspiremarketing.com for more information.

Ms. Cavallari can be contacted at 602-392-0700 or renie@poweredbyaspire.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.