Editorial Board   Guest Author

Ms. Cavallari

Renie Cavallari

Founder & Chief Inspirational Officer, Aspire Marketing

Renie Cavallari, founder, CEO and Chief Instigator of aspire, has never been afraid to think boldly. Since founding aspire in 1995, the award-winning international strategist and leadership expert has helped thousands of clients worldwide through leadership development & alignment, operationalizing of their brands, and changing culture through training that shifts mindset and improves competencies.

Her inimitable grasp of business and its challenges, along with aspire's proven, innovative training methodologies, sets Ms. Cavallari apart as a captivating speaker, author, leader, and strategist. "True innovation happens by awakening the potential of people. With cultural and behavioral shifts, there is no limit to the results we can achieve together."

Ms. Cavallari is recognized as a thought leader in the area of people technology, which focuses on shifting human behavior to improve performance and quality of life. As a powerhouse business leader, Cavallari helps both small and large organizations achieve breakthrough results by thinking boldly and disrupting the status quo.

She is also the author of the 3-part book series, aspire... to, which focuses on how to create an all-in business culture through intentional leadership & inspiring everyone to turn on their motivational switch. Ms. Cavallari's next book, HEADTRASH, The Leading Killer of Human Potential is due out in Spring 2020.

Ms. Cavallari is a member of the prestigious National Speakers Association (NSA) and was named an "Outstanding Woman in Business" by Phoenix Business Journal. Her company aspire has won a Stevie Award as a "Most Innovative Company" for 14 years in a row.

Ms. Cavallari is known for being a maverick who colors outside the lines. 

Please visit http://www.aspiremarketing.com for more information.

Ms. Cavallari can be contacted at +1 602-392-0700 or renie@poweredbyaspire.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.