Editorial Board   Guest Author

Ms. Cavallari

Renie Cavallari

Founder & Chief Inspirational Officer, Aspire Marketing

Renie Cavallari is founder, CEO and Chief Instigator of Aspire and an award-winning international marketing and leadership expert. Since founding Aspire in 1995, Cavallari has worked with thousands of clients, helping them optimize asset value and make more money through brand strategy development & execution, brand-service cultural integration and revenue optimization training.

Her inimitable grasp of business and its challenges, along with her proven, innovative solutions set Ms. Cavallari apart as a captivating speaker, author, leader, coach, and strategist who has driven measurable results for businesses around the world for over 30 years. She has re-positioned and opened hundreds of hotels, resorts, restaurants, airlines, technology companies & senior living communities.

As a powerhouse business leader, Ms. Cavallari helps both small and large brands achieve breakthrough results by thinking boldly and disrupting the status quo. Ms. Cavallari is recognized as a thought leader in the area of people technology, which focuses on changing human behavior to improve performance and quality of life. She is the author of the 3-part book series, aspire... to, which focuses on how to create an all-in business culture through intentional leadership & inspiring everyone to turn on their motivational switch.

Ms. Cavallari is a member of the prestigious International Speakers Association and was named an "Outstanding Woman in Business" by Phoenix Business Journal. Her company Aspire has won a Stevie Award as a "Most Innovative Company" for 11 years in a row.

Please visit http://www.aspiremarketing.com for more information.

Ms. Cavallari can be contacted at +1 602-392-0700 or renie@poweredbyaspire.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.