Editorial Board   Guest Author

Ms. Cavallari

Renie Cavallari

Founder & Chief Inspirational Officer, Aspire Marketing

Renie Cavallari is founder, CEO and Chief Instigator of Aspire and an award-winning international marketing and leadership expert. Her inimitable grasp of business and its challenges, along with her proven, innovative solutions set Renie apart as a captivating speaker, author, leader, coach, and strategist who has driven measurable results for businesses around the world for over 30 years. As a powerhouse business leader, Ms. Cavallari helps both small and large brands achieve breakthrough results by thinking boldly and disrupting the status quo. She has re-positioned and opened hundreds of hotels, resorts, restaurants, airlines, technology companies & sr. living communities. Since founding Aspire in 1995, Ms. Cavallari has worked with thousands of clients, helping them optimize asset value and make more money through brand strategy development & execution, brand-service cultural integration and revenue optimization training.

Ms. Cavallari is an author and her third book in the Aspire…series, Aspire... to Shine, helps humans and enterprises play “all in”. It focuses on inspiring people to turn on their motivational switch and explores competency, performance and what it takes to self-lead... what it means to “Shine.” Aspire... to Lead is an in-depth look at the leadership principles and strategies that have grown revenues, profitability, and customer retention for some of the world's most respected leaders and Aspire... to Be is an insightful and inspirational collection of leadership tips and tools that shape stronger leaders. Renie has also written The Official Girlfriends' Getaway Book, a guide to planning a fun-filled, rejuvenating girlfriends' getaway. It is an example of the innovation and Blue Ocean strategies Ms. Cavallari is known for.

Since founding Aspire in 1995, Ms. Cavallari has worked with thousands of clients around the globe to challenge the status quo and effectively ignite change. Known for creative collaboration with customers to optimize revenues through strategic marketing & consulting, cultural alignment and training, Aspire is recognized as an innovative change organization with revolutionary programming and research-based, field-tested and protected processes that improve financial performance. e Ms. Cavallari raises the bar. 

Ms. Cavallari is a member of the prestigious National Speakers Association, Entrepreneurs Organization (EO) and the International Society of Hospitality Consultants (ISHC), a professional society of leading consultants in the hospitality industry. TrainingIndustry.com has named Renie as one of the Top 20 Most Influential Training Professionals and Aspire again won a Stevie Award in the “Most Innovative Company” category for the 13th year in a row in 2018. Ms. Cavallari is known for coloring outside the lines.

Please visit http://www.aspiremarketing.com for more information.

Ms. Cavallari can be contacted at 602-392-0700 or renie@poweredbyaspire.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.