Editorial Board   Guest Author

Ms. Cavallari

Renie Cavallari

Founder & Chief Inspirational Officer, Aspire Marketing

Renie Cavallari, founder, CEO and Chief Instigator of aspire, has never been afraid to think boldly. Since founding aspire in 1995, the award-winning international strategist and leadership expert has helped thousands of clients worldwide through leadership development & alignment, operationalizing of their brands, and changing culture through training that shifts mindset and improves competencies.

Her inimitable grasp of business and its challenges, along with aspire's proven, innovative training methodologies, sets Ms. Cavallari apart as a captivating speaker, author, leader, and strategist. "True innovation happens by awakening the potential of people. With cultural and behavioral shifts, there is no limit to the results we can achieve together."

Ms. Cavallari is recognized as a thought leader in the area of people technology, which focuses on shifting human behavior to improve performance and quality of life. As a powerhouse business leader, Cavallari helps both small and large organizations achieve breakthrough results by thinking boldly and disrupting the status quo.

She is also the author of the 3-part book series, aspire... to, which focuses on how to create an all-in business culture through intentional leadership & inspiring everyone to turn on their motivational switch. Ms. Cavallari's next book, HEADTRASH, The Leading Killer of Human Potential is due out in Spring 2020.

Ms. Cavallari is a member of the prestigious National Speakers Association (NSA) and was named an "Outstanding Woman in Business" by Phoenix Business Journal. Her company aspire has won a Stevie Award as a "Most Innovative Company" for 14 years in a row.

Ms. Cavallari is known for being a maverick who colors outside the lines. 

Please visit http://www.aspiremarketing.com for more information.

Ms. Cavallari can be contacted at +1 602-392-0700 or renie@poweredbyaspire.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.