Editorial Board   Guest Author

Ms. Cavallari

Renie Cavallari

Founder & Chief Inspirational Officer, Aspire Marketing

Renie Cavallari is an energetic trainer, strategist, speaker, author, and leader who has delivered measurable results for businesses around the world for the past 20 years. Ms. Cavallari has spent her career working with outstanding coaches to develop and share best practices in a wide range of capacities including operations, sales and marketing, new business development, product repositioning, management training/learning, asset management, and growth strategies. Ms. Cavallari is founder and Chief Inspirational Officer of Aspire, a strategic training, cultural alignment, and revenue generation company that delivers innovative solutions to businesses based on Ms. Cavallari's years of experience in brand development. From individual assets to global brands, Aspire utilizes Renie's time-tested sales approaches, training/learning techniques, strategic marketing processes, team building, and revenue optimization solutions to drive results. Aspire and Ms. Cavallari are best known for collaborating with teams to inspire success and unleash the uncharted possibilities of people and the businesses they impact. Aspire's character includes the strength to be different, the spirit to imagine, the energy to evolve, the discipline to drive significant results, the sheer determination to make a difference, and the passion to inspire achievement. And Aspire's revolutionary strategic marketing, cultural alignment, training, and revenue programs have impacted more than 5,000 businesses in 11 countries, helping global brands achieve breakthrough results.

Please visit http://aspiremarketing.com for more information.

Ms. Cavallari can be contacted at 602-392-0700 or renie@aspiremarketing.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.