Editorial Board   Guest Author

Ms. Cavallari

Renie Cavallari

Founder & Chief Inspirational Officer, Aspire Marketing

Renie Cavallari is an energetic trainer, strategist, speaker, author, and leader who has delivered measurable results for businesses around the world for the past 20 years. Ms. Cavallari has spent her career working with outstanding coaches to develop and share best practices in a wide range of capacities including operations, sales and marketing, new business development, product repositioning, management training/learning, asset management, and growth strategies. Ms. Cavallari is founder and Chief Inspirational Officer of Aspire, a strategic training, cultural alignment, and revenue generation company that delivers innovative solutions to businesses based on Ms. Cavallari's years of experience in brand development. From individual assets to global brands, Aspire utilizes Renie's time-tested sales approaches, training/learning techniques, strategic marketing processes, team building, and revenue optimization solutions to drive results. Aspire and Ms. Cavallari are best known for collaborating with teams to inspire success and unleash the uncharted possibilities of people and the businesses they impact. Aspire's character includes the strength to be different, the spirit to imagine, the energy to evolve, the discipline to drive significant results, the sheer determination to make a difference, and the passion to inspire achievement. And Aspire's revolutionary strategic marketing, cultural alignment, training, and revenue programs have impacted more than 5,000 businesses in 11 countries, helping global brands achieve breakthrough results. Please visit http://aspiremarketing.com for more information.

Ms. Cavallari can be contacted at 602-392-0700 or renie@aspiremarketing.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.