Editorial Board   Guest Author

Mr. Nathan

Arte Nathan

President & Chief Executive Officer, Strategic Development Worldwide

Arte Nathan served as Chief Human Resources Officer for Steve Wynn's gaming companies from 1983 - 2006: he opened and helped operated all of Wynn's casinos in Atlantic City, Las Vegas, Mississippi and China. Mr. Nathan retired from the gaming industry in 2006 and moved to Southern California to live on the beach, consult and write: while there he helped develop and open the Resort at Pelican Hill. Throughout his career, Mr. Nathan oversaw all aspects of HR including employment, compensation, training and development, workplace safety, labor and employee relations, employee communications, human resource information systems, and employee engagement. Mr. Nathan moved back to Las Vegas in 2013 to become a full-time grandfather, visiting Professor at UNLV's Harrah College of Hospitality, and Executive Director of UNLV's Center for Professional and Leadership Studies (PLuS Center). He currently serves on the Board of several hospitality companies, writes blogs www.thearteofmotivation.blogspot.com , and a daily motivational message that many companies use in pre-shift meetings, and consults. Mr. Nathan graduated from Cornell University in 1972 with a Bachelor of Science degree in Industrial and Labor Relations - he majored in organizational development and collective bargaining. He has been the recipient of many awards for his work in Human Resources, community affairs and education, including the Award for Professional Excellence from the Society for Human Resource Management. He is a frequent guest lecturer at corporations, colleges and universities, and has addressed numerous professional associations and conferences on the subjects of leadership, strategy, and human capital management. Mr. Nathan divides his time between Las Vegas and the Adirondack Mountains in upstate New York. He is an avid musician, hiker, canoeist and book enthusiast. [1]: http://www.thearteofmotivation.blogspot.com/

Mr. Nathan can be contacted at 702-379-6100 or arte808@gmail.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.