Editorial Board   Guest Author

Mr. Nathan

Arte Nathan

President & Chief Executive Officer, Strategic Development Worldwide

Arte Nathan served as Chief Human Resources Officer for Steve Wynn's gaming companies from 1983 - 2006: he opened and helped operated all of Wynn's casinos in Atlantic City, Las Vegas, Mississippi and China. Mr. Nathan retired from the gaming industry in 2006 and moved to Southern California to live on the beach, consult and write: while there he helped develop and open the Resort at Pelican Hill. Throughout his career, Mr. Nathan oversaw all aspects of HR including employment, compensation, training and development, workplace safety, labor and employee relations, employee communications, human resource information systems, and employee engagement. Mr. Nathan moved back to Las Vegas in 2013 to become a full-time grandfather, visiting Professor at UNLV's Harrah College of Hospitality, and Executive Director of UNLV's Center for Professional and Leadership Studies (PLuS Center). He currently serves on the Board of several hospitality companies, writes blogs www.thearteofmotivation.blogspot.com , and a daily motivational message that many companies use in pre-shift meetings, and consults. Mr. Nathan graduated from Cornell University in 1972 with a Bachelor of Science degree in Industrial and Labor Relations - he majored in organizational development and collective bargaining. He has been the recipient of many awards for his work in Human Resources, community affairs and education, including the Award for Professional Excellence from the Society for Human Resource Management. He is a frequent guest lecturer at corporations, colleges and universities, and has addressed numerous professional associations and conferences on the subjects of leadership, strategy, and human capital management. Mr. Nathan divides his time between Las Vegas and the Adirondack Mountains in upstate New York. He is an avid musician, hiker, canoeist and book enthusiast. [1]: http://www.thearteofmotivation.blogspot.com/

Mr. Nathan can be contacted at 702-379-6100 or arte808@gmail.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.