Editorial Board   Guest Author

Mr. Kurre

Adrian Kurre

Global Head, Homewood Suites & Home2 Suites by Hilton

Adrian Kurre serves as the global head for Homewood Suites by Hilton and Home2 Suites by Hilton; the award-winning brands that are part of Hilton Worldwide's “All Suites” category. Mr. Kurre is responsible for the overall strategy for both brands with his primary objectives to diversify and increase revenue, drive brand growth and development, increase consumer loyalty, as well as maintain collaborative relationships with hotel owners and management company representatives to position both Homewood Suites and Home2 Suites as innovators in the All-Suites category. He also continues to build on the commitment of the brands award winning customer satisfaction culture. Homewood Suites has received the highest segment ranking in the J.D. Power 2015 North American Hotel Guest Satisfaction Index Study, marking the sixth consecutive year and 12th time the brand received this annual award. Mr. Kurre is a highly experienced brand leader, with nearly 40 years of hospitality experience. He began his hospitality career as a waiter and bartender and transitioned into restaurant management for Black Angus Restaurants. He then pursued a career in hotel hospitality at Courtyard by Marriott and eventually became Director of Operations. Prior to his appointment as global head for Homewood and Home2 Suites by Hilton, Mr. Kurre led the growth and development as global head for Hilton Garden Inn. During his nineteen-year tenure, Hilton Garden Inn grew from merely four hotels to more than 650 global properties with multiple award wins. Previous positions have included Vice President of Brand Management of Focused Service Hotels for Hilton Garden Inn, Hilton Suites and DoubleTree Club by Hilton hotels. Originally from the small town of Milaca, MN, Mr. Kurre is a fitness advocate and enthusiast with four marathons to his credit including one in Antarctica and the St. Jude Memphis Marathon where he raised over $11,000 in donations as a St. Jude Hero. He was also a finalist in the 2014 Men's Health Ultimate Guy Search Competition highlighting his fitness transformation. Mr. Kurre enjoys spending quality time with his wife, Tammy, daughter and twin boys. Please visit http://www.hilton.com for more information.

Mr. Kurre can be contacted at 703-883-1000 or adrian.kurre@hilton.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.