Editorial Board   Guest Author

Mr. Kurre

Adrian Kurre

Global Head, Homewood Suites & Home2 Suites by Hilton

Adrian Kurre serves as the global head for Home2 Suites by Hilton; the award-winning brand that is part of Hilton's “All Suites” category.  Mr. Kurre is responsible for the overall strategy for the brand, with his primary objectives to diversify and increase revenue, drive brand growth and development, increase consumer loyalty, as well as maintain collaborative relationships with hotel owners and management company representatives to position Home2 Suites as an innovator in the All-Suites category. He also continues to build on the commitment of the brand's award winning customer satisfaction culture.

Mr. Kurre is a highly experienced brand leader, with nearly 40 years of hospitality experience. He began his hospitality career as a waiter and bartender and transitioned into restaurant management for Black Angus Restaurants. He then pursued a career in hotel hospitality at Courtyard by Marriott and eventually became Director of Operations.

Prior to his appointment as global head for Home2 Suites by Hilton, Mr. Kurre led the growth and development as global head for Hilton Garden Inn. During his nineteen-year tenure, Hilton Garden Inn grew from merely four hotels to more than 650 global properties with multiple award wins. Previous positions have included Vice President of Brand Management of Focused Service Hotels for Hilton Garden Inn, Hilton Suites and DoubleTree Club by Hilton hotels.

Originally from the small town of Milaca, MN, Mr. Kurre is a fitness advocate and enthusiast with four marathons to his credit including one in Antarctica and the St. Jude Memphis Marathon where he raised over $11,000 in donations as a St. Jude Hero. He was also a finalist in the 2014 Men's Health Ultimate Guy Search Competition highlighting his fitness transformation. Mr. Kurre enjoys spending quality time with his wife, Tammy, daughter and twin boys.

Please visit http://www.hilton.com for more information.

Mr. Kurre can be contacted at 703-883-1000 or adrian.kurre@hilton.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.