Editorial Board   Guest Author

Mr. Kurre

Adrian Kurre

Global Head, Homewood Suites & Home2 Suites by Hilton

Adrian Kurre serves as the global head for Home2 Suites by Hilton; the award-winning brand that is part of Hilton's “All Suites” category.  Mr. Kurre is responsible for the overall strategy for the brand, with his primary objectives to diversify and increase revenue, drive brand growth and development, increase consumer loyalty, as well as maintain collaborative relationships with hotel owners and management company representatives to position Home2 Suites as an innovator in the All-Suites category. He also continues to build on the commitment of the brand's award winning customer satisfaction culture.

Mr. Kurre is a highly experienced brand leader, with nearly 40 years of hospitality experience. He began his hospitality career as a waiter and bartender and transitioned into restaurant management for Black Angus Restaurants. He then pursued a career in hotel hospitality at Courtyard by Marriott and eventually became Director of Operations.

Prior to his appointment as global head for Home2 Suites by Hilton, Mr. Kurre led the growth and development as global head for Hilton Garden Inn. During his nineteen-year tenure, Hilton Garden Inn grew from merely four hotels to more than 650 global properties with multiple award wins. Previous positions have included Vice President of Brand Management of Focused Service Hotels for Hilton Garden Inn, Hilton Suites and DoubleTree Club by Hilton hotels.

Originally from the small town of Milaca, MN, Mr. Kurre is a fitness advocate and enthusiast with four marathons to his credit including one in Antarctica and the St. Jude Memphis Marathon where he raised over $11,000 in donations as a St. Jude Hero. He was also a finalist in the 2014 Men's Health Ultimate Guy Search Competition highlighting his fitness transformation. Mr. Kurre enjoys spending quality time with his wife, Tammy, daughter and twin boys.

Please visit http://www.hilton.com for more information.

Mr. Kurre can be contacted at 703-883-1000 or adrian.kurre@hilton.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.