Editorial Board   Guest Author

Mr. Burger

Ray Burger

Founder & President, Pineapple Hospitality

Ray Burger, Founder and President of Pineapple Hospitality Inc., celebrates his 40+ years of experience in hospitality. His 20+ year hotel management career yielded increased revenues, award winning service, and indispensable insight into hotel operations, sales and marketing. Mr. Burger has provided and promoted sustainability solutions for the hospitality industry since 1994. Through Pineapple Hospitality, he founded the industry's first Green Hospitality Conference (2007). He also launched EcoRooms.com, GreenerHotels.com and the comprehensive smoke-free lodging directory FreshStay.com. His principled approach to greener products, programs and services relies on sustainability, profitability, and a commitment to exceeding guest expectations. Always a believer in the green business community, Ray has partnered with several State and Local Green Lodging programs including Boston Green Tourism, PhilaGreen Hospitality Association, the Green Meeting Industry Council, and Energy Star. Mr. Burger's many certifications and awards include Master Hotel Supplier and Certified Hotel Administrator. He is a frequent speaker and writer regarding Sustainability topics pertaining to Hospitality. He authored the EcoSpeak blog for a few years and he is a frequent contributor for Hospitality related publications. Mr. Burger holds a Bachelor's degree in Business Management from Missouri State University and enjoys spending time in and around America's National and State Parks, Trails and Rivers.

Mr. Burger can be contacted at 636-922-2285 or ray@pineapplehospitality.net

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.