Editorial Board   Guest Author

Mr. Burger

Ray Burger

Founder & President, Pineapple Hospitality

Ray Burger, Founder and President of Pineapple Hospitality Inc., celebrates his 40+ years of experience in hospitality. His 20+ year hotel management career yielded increased revenues, award winning service, and indispensable insight into hotel operations, sales and marketing. Mr. Burger has provided and promoted sustainability solutions for the hospitality industry since 1994. Through Pineapple Hospitality, he founded the industry's first Green Hospitality Conference (2007). He also launched EcoRooms.com, GreenerHotels.com and the comprehensive smoke-free lodging directory FreshStay.com. His principled approach to greener products, programs and services relies on sustainability, profitability, and a commitment to exceeding guest expectations. Always a believer in the green business community, Ray has partnered with several State and Local Green Lodging programs including Boston Green Tourism, PhilaGreen Hospitality Association, the Green Meeting Industry Council, and Energy Star. Mr. Burger's many certifications and awards include Master Hotel Supplier and Certified Hotel Administrator. He is a frequent speaker and writer regarding Sustainability topics pertaining to Hospitality. He authored the EcoSpeak blog for a few years and he is a frequent contributor for Hospitality related publications. Mr. Burger holds a Bachelor's degree in Business Management from Missouri State University and enjoys spending time in and around America's National and State Parks, Trails and Rivers.

Mr. Burger can be contacted at 636-922-2285 or ray@pineapplehospitality.net

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.