Editorial Board   Guest Author

Ms. Wells

Dawn Wells

General Manager, Fairfield Inn & Suites Charleston North

Dawn Wells is the General Manager of the 102-room Fairfield Inn & Suites Charleston North in Charleston, South Carolina. The hotel is managed by Hotel Equities, an Atlanta-based, full-scale hotel management, development and consulting firm. Ms. Wells also serves as a Lead General Manager for the firm. She is active in the Charleston Business Council. As General Manager, Ms. Wells holds responsibility for overseeing all financial and management operations of the hotel, including hiring the employees, setting and meeting budget goals and representing the company in the community. Tapped as a Lead General Manager because of her outstanding performance, Ms. Wells provides leadership, direction and results in revenue, profit and quality to the group of properties assigned to her. Instrumental in scouting talent and developing leaders within Hotel Equities, Ms. Wells assists with the firm's Management Development Program (MDP). Recently, she mentored four individuals and helped each one research, execute and evaluate a final project to utilize what they had learned through the MDP and add value to his or her hotel. Ms. Wells started her hospitality career by joining John Q. Hammons Hotels after graduating from Johnson & Wales University. To gain additional experience, Ms. Wells moved with JQH hotels to Concord, North Carolina as Front Office/Reservations Manager at the Embassy Suites Concord-Golf Resort & Spa. The firm promoted her to Sales/Catering Manager where she served for more than a year before returning to Charleston with a promotion to General Manager of the Residence Inn by Marriott in Charleston. Ms. Wells held that post for three years before moving to her current position at the Fairfield Inn & Suites Charleston North. She joined Hotel Equities in 2012 when the firm took over management of her hotel. Ms. Wells holds an Associate Degree in Hotel/Restaurant Management from Johnson & Wales University in Charleston, South Carolina and a Certificate in Hospitality Leadership Development from the School of Business, College of Charleston.

Ms. Wells can be contacted at 866-576-5693 or dawn.wells@marriott.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.