Editorial Board   Guest Author

Mr. Paddock

Shayne Paddock

Chief Innovation Officer / Guest Management Solutions, TravelClick

Shayne Paddock is a technology and business leader with over 20 years of experience working in the areas of product management, software development, CRM, Marketing Automation, Guest Profiling, Loyalty Management, Search Engine Marketing, Email Marketing, and Hospitality Systems Integration. He is currently the Chief Innovation Officer for Guest Management Solutions at TravelClick, a global provider of innovative cloud-based, revenue-generating solutions for the hospitality industry.

Mr. Paddock's areas of responsibility include Product Management, Customer Engagement, Sales Engineering, and the overall thought leadership of TravelClick's suite of Guest Management solutions. TravelClick's new Guest Management Solutions provide unparalleled insights into guests, giving hoteliers the ability to effectively and continuously engage them at all stages of the guest journey.

Prior to TravelClick Mr. Paddock was the CIO for ZDIrect, a hospitality marketing automation company that was acquired by TravelClick in October of 2015. Before working in the hospitality industry he worked with the search engine Excite.com where he helped build one of the internet's first commercial email platforms in DeliverE, keyword search term marketing, media placement, as well as several other dot com startups all revolving around database marketing.

Mr. Paddock holds a diploma in Business Administration with a major in Information Systems from Algonquin College as well as two patents in the email marketing space with regards to dynamic content and personalization. He lives in Ottawa, Canada with his wife Kathie and his son Noah. In his free time he likes to ski, run, hike, coach little league, play hockey, read, and disconnect from WIFI.

Please visit http://www.travelclick.com for more information.

Mr. Paddock can be contacted at 212-817-4819 or spaddock@travelclick.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.