Editorial Board   Guest Author

Mr. Paddock

Shayne Paddock

Chief Innovation Officer / Guest Management Solutions, TravelClick

Shayne Paddock is a technology and business leader with over 20 years of experience working in the areas of product management, software development, CRM, Marketing Automation, Guest Profiling, Loyalty Management, Search Engine Marketing, Email Marketing, and Hospitality Systems Integration. He is currently the Chief Innovation Officer for Guest Management Solutions at TravelClick, a global provider of innovative cloud-based, revenue-generating solutions for the hospitality industry.

Mr. Paddock's areas of responsibility include Product Management, Customer Engagement, Sales Engineering, and the overall thought leadership of TravelClick's suite of Guest Management solutions. TravelClick's new Guest Management Solutions provide unparalleled insights into guests, giving hoteliers the ability to effectively and continuously engage them at all stages of the guest journey.

Prior to TravelClick Mr. Paddock was the CIO for ZDIrect, a hospitality marketing automation company that was acquired by TravelClick in October of 2015. Before working in the hospitality industry he worked with the search engine Excite.com where he helped build one of the internet's first commercial email platforms in DeliverE, keyword search term marketing, media placement, as well as several other dot com startups all revolving around database marketing.

Mr. Paddock holds a diploma in Business Administration with a major in Information Systems from Algonquin College as well as two patents in the email marketing space with regards to dynamic content and personalization. He lives in Ottawa, Canada with his wife Kathie and his son Noah. In his free time he likes to ski, run, hike, coach little league, play hockey, read, and disconnect from WIFI.

Please visit http://www.travelclick.com for more information.

Mr. Paddock can be contacted at 212-817-4819 or spaddock@travelclick.com

Coming up in December 2018...

Hotel Law: New Administration - New Policies

In a business as large as a hotel and in a field as broad as the law, there are innumerable legal issues which affect every area of a hotel's operation. For a hotel, the primary legal focus includes their restaurant, bar, meeting, convention and spa areas of their business, as well as employee relations. Hotels are also expected to protect their guests from criminal harm and to ensure the confidentiality of their personal identity information. These are a few of the daily legal matters hotels are concerned with, but on a national scale, there are also a number of pressing issues that the industry at large must address. For example, with a new presidential administration, there could be new policies on minimum wage and overtime rules, and a revised standard for determining joint employer status. There could also be legal issues surrounding new immigration policies like the H-2B guest-worker program (used by some hotels and resorts for seasonal staffing), as well as the uncertain legal status of some employees who fall under the DACA program. There are also major legal implications surrounding the online gaming industry. With the growing popularity of internet gambling and daily fantasy sports betting, more traditional resort casinos are also seeking the legal right to offer online gambling. Finally, the legal status of home-sharing companies like Airbnb continues to make news. Local jurisdictions are still trying to determine how to regulate the short-term apartment rental market, and the outcome will have consequences for the hotel industry. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.