Editorial Board   Guest Author

Mr. Paddock

Shayne Paddock

Vice President of Product Development & Innovation, TravelClick

Shayne Paddock is a technology and business leader with over 23 years of experience working in the areas of Product Management, Software Development, CRM, Marketing Automation, Guest Profiling, Loyalty Management, Search Engine Marketing, Email Marketing, and Hospitality Systems Integration. He is currently the Vice President of Product Development & Innovation for Guest Management Solutions at TravelClick an Amadeus company, a global provider of innovative cloud-based, revenue-generating solutions for the hospitality industry.

Mr. Paddock's areas of responsibility include Product Management, Customer Engagement, Sales Solutioning, and the overall thought leadership of TravelClick's suite of Guest Management solutions. TravelClick's Guest Management Solutions provide unparalleled insights into guests, giving hoteliers the ability to effectively and continuously engage them at all stages of the guest journey.

Prior to TravelClick Mr. Paddock was the CIO for ZDIrect, a hospitality marketing automation company that was acquired by TravelClick in October of 2015. Before working in the hospitality industry he worked with the search engine Excite.com where he helped build one of the internet's first commercial email platforms in DeliverE, keyword search term marketing, media placement, as well as several other dot com startups all revolving around database marketing.

Mr. Paddock holds a diploma in Business Administration with a major in Information Systems from Algonquin College as well as two patents in the email marketing space with regards to dynamic content and personalization. He lives in Ottawa, Canada with his wife Kathie and his son Noah. In his free time he likes to ski, run, hike, coach little league, play hockey, read, and disconnect from WIFI.

Please visit http://www.travelclick.com for more information.

Mr. Paddock can be contacted at 212-817-4819 or spaddock@travelclick.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.