Editorial Board   Guest Author

Mr. Brooke

Peter Brooke

Founder, Blue Interactive Agency

For the last 16 years Peter Brooke has been involved with a number of local and international organizations seeking his expertise in developing an online digital presence. Now a global digital professional, Mr. Brooke has experience in business development, digital media strategy, mobile strategy, online advertising, social media planning and the commercializing of digital properties.

Mr. Brooke has built a digital marketing professional services practice for Blue Interactive Agency, taking it from humble beginnings to a multi-million dollar, successful, award-winning company. Despite his strong digital background, he enjoys engaging with a variety of individuals, aware of the importance of maintaining people relationships in the business environment in order to be truly successful.

Prior to founding Blue Interactive Agency, Mr. Brooke developed online marketing strategies for Citrix Systems, Inc., MCI WorldCom and Diageo.

Mr. Brooke serves on several advisory boards for a number of local foundations and charities in Fort Lauderdale, Fla.  His specialties include online hotel marketing, data analysis, online digital strategy, project management, creative design management, search engine marketing, pay per click, search engine optimization, online marketing, direct marketing, lead generation, web marketing, natural search, paid search, Google AdWords, social media marketing (brand protection and promotion), email marketing, affiliate marketing and e-commerce.

Follow his Tweets on Twitter - https://twitter.com/peterbrooke Read his weekly blog: http://www.blueinteractiveagency.com/seo-blog/

Mr. Brooke can be contacted at 954-779-2801 or peter.brooke@speaktoblue.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.