Editorial Board   Guest Author

Mr. Brooke

Peter Brooke

Founder, Blue Interactive Agency

For the last 16 years Peter Brooke has been involved with a number of local and international organizations seeking his expertise in developing an online digital presence. Now a global digital professional, Mr. Brooke has experience in business development, digital media strategy, mobile strategy, online advertising, social media planning and the commercializing of digital properties.

Mr. Brooke has built a digital marketing professional services practice for Blue Interactive Agency, taking it from humble beginnings to a multi-million dollar, successful, award-winning company. Despite his strong digital background, he enjoys engaging with a variety of individuals, aware of the importance of maintaining people relationships in the business environment in order to be truly successful.

Prior to founding Blue Interactive Agency, Mr. Brooke developed online marketing strategies for Citrix Systems, Inc., MCI WorldCom and Diageo.

Mr. Brooke serves on several advisory boards for a number of local foundations and charities in Fort Lauderdale, Fla.  His specialties include online hotel marketing, data analysis, online digital strategy, project management, creative design management, search engine marketing, pay per click, search engine optimization, online marketing, direct marketing, lead generation, web marketing, natural search, paid search, Google AdWords, social media marketing (brand protection and promotion), email marketing, affiliate marketing and e-commerce.

Follow his Tweets on Twitter - https://twitter.com/peterbrooke Read his weekly blog: http://www.blueinteractiveagency.com/seo-blog/

Mr. Brooke can be contacted at 954-779-2801 or peter.brooke@speaktoblue.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.