Editorial Board   Guest Author

Mr. Brooke

Peter Brooke

Founder, Blue Interactive Agency

For the last 16 years Peter Brooke has been involved with a number of local and international organizations seeking his expertise in developing an online digital presence. Now a global digital professional, Mr. Brooke has experience in business development, digital media strategy, mobile strategy, online advertising, social media planning and the commercializing of digital properties.

Mr. Brooke has built a digital marketing professional services practice for Blue Interactive Agency, taking it from humble beginnings to a multi-million dollar, successful, award-winning company. Despite his strong digital background, he enjoys engaging with a variety of individuals, aware of the importance of maintaining people relationships in the business environment in order to be truly successful.

Prior to founding Blue Interactive Agency, Mr. Brooke developed online marketing strategies for Citrix Systems, Inc., MCI WorldCom and Diageo.

Mr. Brooke serves on several advisory boards for a number of local foundations and charities in Fort Lauderdale, Fla.  His specialties include online hotel marketing, data analysis, online digital strategy, project management, creative design management, search engine marketing, pay per click, search engine optimization, online marketing, direct marketing, lead generation, web marketing, natural search, paid search, Google AdWords, social media marketing (brand protection and promotion), email marketing, affiliate marketing and e-commerce.

Follow his Tweets on Twitter - https://twitter.com/peterbrooke Read his weekly blog: http://www.blueinteractiveagency.com/seo-blog/

Mr. Brooke can be contacted at 954-779-2801 or peter.brooke@speaktoblue.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.