Editorial Board   Guest Author

Mr. Imerlishvili

Ira Imerlishvili

Lead Designer / Senior Associate, DiLeonardo

Ira Imerlishvili's adventure with design started at a very young age. As a son of a famous Georgian set designer, he spent most of his childhood on sets of premier theaters and opera houses. He followed his father's footsteps; first graduating from the Academy of Fine Arts in Tbilisi, Georgia and later, designing sets and costumes for top opera and theatrical performances. Mr. Imerlishvili brings with him 15 years of experience in hospitality design including high-end urban and resort hotels, restaurants, golf clubs and residential interiors all over the globe. He shares his extensive design experience by mentoring other fellow designers who admire his unique design style and project management skills. As a Lead Designer / Senior Associate, Mr. Imerlishvili leads teams through the design process from inception of the concept, through the development stages, straight through to the completion and installation. Mr. Imerlishvili holds a Masters of Fine Arts degree in Interior Architecture & Design from Georgia State University in Atlanta, Georgia. He also recieved a Fine Arts degree in Set, Costume and Lighting Design from Tbilisi Academy of Fine Arts located in Tbilisi, Georgia. “Excellent results are achieved by engaging clients into the creative process; helping them create what they wanted all along.” A fun fact about Mr. Imerlishvili is that he designed and hosted the Georgian Hospitality House for the country of Georgia during the Atlanta Olympic Games in 1996.

Mr. Imerlishvili can be contacted at 401-732-2900 or iimerlishvili@dileonardo.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.