Editorial Board   Guest Author

Mr. Imerlishvili

Ira Imerlishvili

Lead Designer / Senior Associate, DiLeonardo

Ira Imerlishvili's adventure with design started at a very young age. As a son of a famous Georgian set designer, he spent most of his childhood on sets of premier theaters and opera houses. He followed his father's footsteps; first graduating from the Academy of Fine Arts in Tbilisi, Georgia and later, designing sets and costumes for top opera and theatrical performances. Mr. Imerlishvili brings with him 15 years of experience in hospitality design including high-end urban and resort hotels, restaurants, golf clubs and residential interiors all over the globe. He shares his extensive design experience by mentoring other fellow designers who admire his unique design style and project management skills. As a Lead Designer / Senior Associate, Mr. Imerlishvili leads teams through the design process from inception of the concept, through the development stages, straight through to the completion and installation. Mr. Imerlishvili holds a Masters of Fine Arts degree in Interior Architecture & Design from Georgia State University in Atlanta, Georgia. He also recieved a Fine Arts degree in Set, Costume and Lighting Design from Tbilisi Academy of Fine Arts located in Tbilisi, Georgia. “Excellent results are achieved by engaging clients into the creative process; helping them create what they wanted all along.” A fun fact about Mr. Imerlishvili is that he designed and hosted the Georgian Hospitality House for the country of Georgia during the Atlanta Olympic Games in 1996.

Mr. Imerlishvili can be contacted at 401-732-2900 or iimerlishvili@dileonardo.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.