Editorial Board   Guest Author

Mr. Watson

Scott Watson

Executive Vice President of Sales & Marketing, M3 Accounting + Analytics

Scott Watson graduated from the University of Arkansas and has since built a direct sales, sales management, and sales and marketing career that has spanned three decades focused specifically in the financial software and technology industries.

Mr. Watson finds tremendous value in matching the needs of hoteliers to the solutions and resources provided by M3. This approach allows M3 to help their customers succeed by driving financial performance, visibility and transparency.

Mr. Watson leads M3's sales and marketing teams in an effort to achieve short-term objectives and increase awareness of the M3 brand, while working as a member of the executive team to help develop long-term strategies that will ensure M3's continued growth and expansion as a global company. Since joining the company, M3 has realized consistent record growth and the customer base has grown by almost 100%.

As Executive Vice President Sales and Marketing for M3, Mr. Watson has been happy to accept invitations to participate as a panelist at The Americas Lodging Investors Summit (ALIS), to speak on the value of hosted technology solutions at HITEC (The Hospitality Industry Technology Exhibition and Conference) and to sit on the Advisory Board for Missouri State University's College of Hospitality Leadership.

Mr. Watson is currently spending time in the U.K. in preparing M3 for their global launch. Mr. Watson's time at the University of Arkansas coincided with the last two years of Lou Holtz's tenure as Head Football Coach. One of Mr. Watson's favorite quotes comes from Coach Holtz. “Ability is what you're capable of. Motivation determines what you do with those abilities. Attitude determines how well you do it."

Mr. Watson can be contacted at 770-531-3730 or Scott@m3as.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.