Editorial Board   Guest Author

Mr. Watson

Scott Watson

Executive Vice President of Sales & Marketing, M3 Accounting + Analytics

Scott Watson graduated from the University of Arkansas and has since built a direct sales, sales management, and sales and marketing career that has spanned three decades focused specifically in the financial software and technology industries.

Mr. Watson finds tremendous value in matching the needs of hoteliers to the solutions and resources provided by M3. This approach allows M3 to help their customers succeed by driving financial performance, visibility and transparency.

Mr. Watson leads M3's sales and marketing teams in an effort to achieve short-term objectives and increase awareness of the M3 brand, while working as a member of the executive team to help develop long-term strategies that will ensure M3's continued growth and expansion as a global company. Since joining the company, M3 has realized consistent record growth and the customer base has grown by almost 100%.

As Executive Vice President Sales and Marketing for M3, Mr. Watson has been happy to accept invitations to participate as a panelist at The Americas Lodging Investors Summit (ALIS), to speak on the value of hosted technology solutions at HITEC (The Hospitality Industry Technology Exhibition and Conference) and to sit on the Advisory Board for Missouri State University's College of Hospitality Leadership.

Mr. Watson is currently spending time in the U.K. in preparing M3 for their global launch. Mr. Watson's time at the University of Arkansas coincided with the last two years of Lou Holtz's tenure as Head Football Coach. One of Mr. Watson's favorite quotes comes from Coach Holtz. “Ability is what you're capable of. Motivation determines what you do with those abilities. Attitude determines how well you do it."

Mr. Watson can be contacted at 770-531-3730 or Scott@m3as.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.