Editorial Board   Guest Author

Mr. Morris

John Morris

Director of WELL Spa and Salon at Grand Geneva Resort & Spa, Grand Geneva Resort & Spa

Director of the WELL Spa + Salon at Grand Geneva Resort & Spa, John Morris, joined the team with more than 30 years of experience working and managing spas and fitness centers throughout the eastern United States. Mr. Morris entered the industry working at the Amelia Island Plantation in Florida as the Director of Spa and Fitness and Tennis Operations. There he managed facilities used by 1,800 club members and coordinated several parts of the WTA Bausch and Lomb professional tennis tournaments. He also worked as the Director of Spa and Recreation at the top tier WaterColor Inn and Resort in Santa Rosa Beach, Florida, where he managed a staff of over 80 people and created and managed the ASBA's number one tennis center in America. Mr. Morris then moved to Essex, Vermont where he worked at the Essex Resort to design the spa, the membership plan and then coordinate the grand opening of The Spa at The Essex. Most recently, Mr. Morris has worked as at several top tier locations including The Serenity by the Sea Spa in The Hilton Sandestin Beach in Florida, Hawks Cay Resort under WTS International in the Florida Keys, and The Avani Spa at the Abbey Resort in Fontana, Wisconsin. In these locations, Mr. Morris has served as Director of Spa and Fitness where he has managed budgets of over $2.5 million, supervised and mentored staff, managed several successful redesigns and renovations, and landed several prestigious awards for the properties including Conde Nast and Trip Advisor accreditations. A Massachusetts native, Mr. Morris attended Boston College where he received his degree in marketing and minored in finance.

Mr. Morris can be contacted at 800-558-3417 or info@grandgeneva.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.