Editorial Board   Guest Author

Mr. Munday

Trent Munday

Vice President, Steiner Spa Consulting

Trent Munday is Vice President of Steiner Spa Consulting and Regional Vice President of Mandara Spa. Both are owned by Steiner Leisure LLC, a driving force in the global spa, wellness and beauty industries. Mr. Munday joined Steiner Leisure in January 2005 after 14 years in the hotel business, with Six Senses Hotels & Resorts, where he opened the company's first Evason property in Hua Hin, Thailand as Resident Manager and COMO Hotels & Resorts where he was the opening General Manager of Uma Ubud, Bali. Having worked in Australia, USA, Thailand, Maldives, Indonesia and Malaysia, he has gained considerable experience in the hospitality industry across numerous, diverse cultural environments. Mr. Munday also spent two years at a senior management level with the Sydney Organising Committee for the Olympic Games where he was responsible for a number of portfolios including the accommodation and related services for over 17,000 Athletes and officials in The Village. It was here that he learned the art of trying to break things to make them stronger. “If you put your best work forward and then invite people to try to break it, to try to find fault in it, invariably someone will and it's often not the person you expect. Then you can go back, fix the bits that are broken, then repeat the process. Eventually, you end up with strongest possible outcome.” Mr. Munday's role is to manage and develop existing business and set the future strategic direction for the companies. One of his key responsibilities is to ensure the integrity of both the Steiner Spa Consulting and Mandara Spa brands and to identify new opportunities within the current business profile of the companies. “Put simply, my job is to deliver on our promise to our partners and maintain our position as the market leader.” says Mr. Munday. Mr. Munday's personal blog can be found at [http://trentmunday.com/#/blog][1] [1]: http://trentmunday.com/#/blog

Please visit http://www.steinerspaconsulting.com for more information.

Mr. Munday can be contacted at 60-3-7880-6588 or trentm@steinerleisure.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.